Google Enterprise Profile (GPB) posts can enhance site visitors, calls, and walk-ins to what you are promoting.
In the event you want concepts or inspiration, this information is for you.
Beneath are actual, high-impact GBP publish examples, sorted by enterprise sort, that can assist you discover related concepts on your business.
Let’s dive in.
Restaurant & Café GBP Posts
These examples present how eating places and cafés can use GBP posts to have interaction clients.
1. Gap In The Wall: The $10 Espresso Martini Promo That Works
Gap within the Wall, an informal Aussie-style café and cocktail bar, ran a promotion in March providing $10 espresso martinis.
They rotated two drinks each two weeks and added a giveaway to spice up engagement.
This easy provide, with a time-sensitive and visible attraction, helped the publish carry out nicely.
Why It Works
The $10 worth is engaging, and the rotating flavors encourage repeat visits. The giveaway creates social buzz with out a lot effort.
2. Magnolia Bakery: Halloween Desserts That Promote Themselves
In October 2020, Magnolia Bakery shared a GBP publish selling its seasonal Halloween dessert assortment.
The publish used a vibrant, playful nine-photo carousel to showcase Halloween-themed treats.
It got here with a brief and cheery caption, however the visuals spoke for themselves.
Why It Works
The images made individuals crave the treats, tapping into the “I would like this” feeling, which is why Magnolia let the visuals drive the message.
Health GBP Posts
These examples present how health manufacturers can use GBP to create emotional connections.
3. The Fort NYC: Utilizing GBP to Inform Tales
The Fort NYC used Google Enterprise Profile to share private, considerate tales that reach past exercises. One publish explains dropping a consumer and why it was the appropriate determination.
One other talks concerning the founder’s difficult relationship with working.
Why It Works
These posts really feel like actual conversations. The vulnerability and honesty assist construct belief and make the model really feel extra human.
Salon & Spa GBP Posts
These posts present how salons and spas can use GBP to advertise gives and construct credibility.
4. Davida Salon: GBP Posts That Showcase Outcomes
Davida Salon makes use of GBP to focus on ultimate seems, detailing the providers behind them and making it straightforward for purchasers to e-book.
They publish images and movies of various seems (blonde highlights, caramel balayage, platinum tones), with quick captions explaining the colour and repair.
“To attain this look we did [color] with [service offered].”
Different posts observe the identical format.
There’s additionally a cellphone quantity, reserving hyperlink, and TikTok deal with multi function publish.
Why It Works
Within the magnificence business, it’s essential to present what you are able to do. These posts do precisely that. These posts spotlight actual outcomes and make it straightforward for purchasers to e-book their providers.
Authorized GBP Posts
On this part, you’ll see how legislation corporations can use GBP to construct authority and present experience.
5. Spodek Regulation Group: Showcasing Authorized Credibility in Actual Time
Spodek Regulation Group makes use of Google Enterprise Profile to focus on when their attorneys are engaged on high-profile circumstances or being quoted by main media retailers.
In a single replace, they shared a quote in a nationwide information outlet about an ongoing investigation right into a deadly incident.
In one other, they posted a TV phase the place the identical legal professional supplied authorized evaluation on the case.
Why It Works
Somewhat than simply stating they deal with severe circumstances, Spodek Regulation Group reveals it.
Every GBP publish paperwork real-time authorized involvement, reinforcing their credibility.
By highlighting media appearances and casework, they place themselves as a trusted authorized workforce in New York.
Healthcare GBP Posts
These examples present how healthcare manufacturers can use GBP to teach, reassure, and keep prime of thoughts.
6. Quick Lab: Utilizing GBP to Educate and Construct Belief
Quick Lab makes use of Google Enterprise Profile to maintain individuals knowledgeable about vital well being subjects, reminiscent of rising monkeypox circumstances, vitamin D deficiency, or the influence of blood sort on well being.
Every publish is brief, clear, and simple to grasp.
Some concentrate on instructional content material.
Others share latest developments, just like the rise in monkeypox circumstances.
Why It Works
This method builds belief and positions Quick Lab as a dependable, knowledgeable healthcare companion. The updates really feel useful and well timed.
A model that gives helpful recommendation in a pleasant method earns repeat visits, each on-line and in individual.
7. Smile Delhi – The Dental Clinic: Utilizing Video Testimonials to Construct Belief
Smile Delhi makes use of Google Enterprise Profile to share success tales from worldwide sufferers who journey to India for reasonably priced, high-quality dental care.
What units these posts aside is using video testimonials.
In a single publish, a affected person from the U.Ok. discusses their smile makeover.
In one other, a affected person from the U.S. shared an analogous expertise.
Why It Works
Video testimonials are a strong advertising instrument. They add tone, expression, and emotion, making suggestions extra real and more durable to disregard. This transforms critiques into tales and builds actual belief.
Company GBP Posts
These examples present how businesses can use Google Enterprise Profile to show their experience and construct credibility.
8. Branding New York Metropolis: Utilizing Trending Information to Drive Clicks and Construct Authority
Branding New York Metropolis repurposed a weblog publish about Wendy’s partnership with McBroken into a brief GBP replace.
The publish highlights humor and data-driven advertising, with a hyperlink for readers who need extra particulars.
Why It Works
The publish faucets right into a viral marketing campaign and drives site visitors to their website.
By providing their perspective on the partnership, they place themselves as specialists in advertising developments. Serving to them construct credibility and authority.
Retail Retailer GBP Posts
On this part, you’ll find out how retail shops can use GBP posts to create a constructive expertise.
9. Treasure Island Reward Store: A Playful GBP Technique Aligned with Disney Magic
Treasure Island Reward Store makes use of Google Enterprise Profile to publish regularly, creating enjoyable, brand-aligned content material.
Every replace incorporates a quick video clip with playful captions and emotional hooks like “chase what you like” and “Disney heaven.”
Why It Works
These updates create a magical, nostalgic vibe, which makes the store really feel like an extension of the Disney expertise. The content material makes the model memorable and alive, even earlier than clients enter the shop.
Service-Primarily based Enterprise GBP Posts
These examples present how service suppliers can use GBP to remain top-of-mind of their native markets.
10. Mazgan Air Conditioning & Heating Restore: Turning Service Logs Into Proof of Experience
Mazgan Air Conditioning & Heating Restore makes use of GBP to doc restore jobs. Every publish particulars the difficulty, the repair, and the result for the client.
In a single publish, they clarify how a three-point drop in strain led to the advice to switch the out of doors condenser.
In one other, they describe a coil cleansing and drain pipe set up to point out how routine upkeep can enhance efficiency.
Every publish features a actual photograph from the job and a “Ebook” button for simple buyer motion.
Why It Works
These updates showcase experience by clearly exhibiting the difficulty, the answer, and the result. This builds credibility, positions the model as an authority, and encourages clients to e-book.
11. Element Cleansing Providers: Celebrating Their Workforce
Element Cleansing Providers makes use of Google Enterprise Profile to focus on their staff.
One publish celebrates 4 ladies on the workforce, thanking them by identify and sharing a bunch photograph.
In one other, they rejoice three years with their workforce supervisor.
Why It Works
These posts really feel heat and real, and present that the corporate values its staff. This builds belief with potential clients and makes it simpler for them to decide on the corporate for his or her cleansing wants.
Create Excessive-High quality GBP Posts to Enhance Native Visibility
GBP posts can increase your visibility and construct credibility with native clients.
However it may be difficult to provide you with contemporary concepts persistently.
In the event you’re pressed for time or want inspiration, Semrush’s Native Toolkit may help you create high-impact GBP posts utilizing AI. It supplies the instruments it’s essential to set up a robust native presence.
Use the GBP Optimization instrument to generate GBP posts utilizing AI.
And monitor your efforts with the Map Rank Tracker.
You may also use instruments like Itemizing Administration and Evaluation Administration to boost your total native website positioning basis.
