Startups are betting that AI brokers—know-how that carries out duties on behalf of people—can take over the unglamorous grunt work of advert operations, and traders are shopping for in.
This yr alone noticed a brand new crop of startups, together with Olyzon and Swivel, that automate media shopping for duties like trafficking line objects, rewriting video creatives for dozens of viewers segments, and reallocating budgets in actual time. Whereas the human contact isn’t redundant but, these bots promise to be sooner, cheaper, and—in line with their creators—extra exact than the precise arms on keyboards.
In 2025, agentic AI startups have raised a whopping $700 million, in line with Crunchbase, as traders guess on the following wave of AI-fueled productiveness. Massive tech gamers aren’t sitting out both, with giants like Google and Salesforce releasing their very own brokers for rote advertising and marketing duties. By 2028, 33% of enterprise software program functions will incorporate AI brokers, in line with a 2024 Gartner report, signaling a broader shift towards automation in day by day operations.
“Traditionally, advert ops have been a providers enterprise achieved in-house or by specialised consultants, so it is smart to anticipate AI brokers to exchange and increase this enterprise,” Sim Blaustein, early-stage VC Investor, 1745 Ventures, informed ADWEEK. “[The question remains] if these brokers will be capable to obtain the margins and moats of traditional software program [or SaaS] companies, or will they resemble the providers companies they change?”
Listed below are 5 startups, listed alphabetically, utilizing AI brokers to automate the repetitive duties behind trendy advertising and marketing campaigns.
MarkeTeam
What its AI brokers do: MarkeTeam equips mid-market manufacturers with AI brokers that act as extensions of in-house advertising and marketing groups. These brokers combine with inside techniques—social media, analytics, and advert platforms—to watch traits, analyze rivals, and make real-time optimizations. The startup, staffed by 5 AI brokers, makes use of its digital workforce for content material creation, search engine marketing, and model administration.
Manufacturers it really works with: Glassy Child, Accessibility Accelerator, Kimberly-Clark, Dunkin’ Donuts, Kellogg’s, Vimeo, Cisco
Funds: Raised $3 million in seed funding in 2025
AI mannequin: AI brokers are educated on open-source fashions comparable to Meta’s Llama, Google’s Gemma, Qwen (developed by Alibaba Cloud)
Olyzon
What its AI brokers do: Olyzon’s AI brokers assist manufacturers plan and execute advertisements on related TV platforms like Vizio. After receiving a marketing campaign transient through chatbot, the brokers establish goal audiences and construct media plans by mapping advertisements to related exhibits. In addition they pull model belongings immediately from an organization’s web site—like logos and product photographs—to generate advert codecs comparable to pre-roll and in-stream inventive.
Manufacturers it really works with: PepsiCo, L’Oréal, Loewe, Mastercard, Nissan, Redbull, Ford, MG Motors, IKEA
Funds: Raised $5 million in a seed spherical in 2025
AI mannequin: OpenAI, DeepSeek, Anthropic, and Olyzon’s proprietary tech
ProRata
What its AI brokers do: Whereas ProRata’s core product is a search engine, the corporate expanded into promoting earlier this yr, utilizing AI brokers to deal with duties like advert copywriting, inventive matching, and marketing campaign optimization, particularly for advertisements operating inside its personal search platform.
Manufacturers it really works with: Manufacturers throughout insurance coverage, journey, style, and shopper electronics; ProRata declined specify.
Funds: Raised $25 million Sequence A in 2024
AI mannequin: Makes use of a mixture of open-source giant and small language fashions, together with Meta’s Llama 3
Streamr.ai
What its AI brokers do: The AI brokers automate each inventive manufacturing and media shopping for for CTV advertisements. Its Inventive Agent generates video advertisements utilizing a model’s photographs and movies from its web site, Instagram, Shopify, and Google Enterprise API, amongst others. The Marketing campaign Planner Agent suggests budgets, attain forecasts, and focusing on throughout key demographics, geographies, and behaviors. In the meantime, the Marketing campaign Optimization Agent produces and checks a number of inventive variants for every viewers phase, robotically reallocating funds primarily based on real-time indicators like web site visits and QR code scans to maximise ROAS.
Manufacturers it really works with: Trident Espresso, Countryside Properties, Mondeca Design, and runs advertisements throughout Comcast’s Common Adverts, Channel 4, and ReachTV
Funds: Bootstrapped, with a $2.5 million seed spherical anticipated this fall
AI fashions: Google’s Veo 3, OpenAI, ElevenLabs, Suno, amongst others
Swivel
What its AI brokers do: Swivel’s AI brokers automate advert monetization for publishers, performing as much as 50,000 optimizations per day, in comparison with the 100–200 sometimes dealt with by human advert ops groups. By way of a rules-based engine, publishers first set parameters for duties like line merchandise creation, which the AI then automates. The brokers additionally floor strategic suggestions the place, if a writer units a rule, comparable to adjusting worth flooring primarily based on efficiency, the AI agent can analyze comparable patterns throughout different demand companions and counsel increasing that logic to optimize yield.
Manufacturers it really works with: LG and Telly
Funds: $5.8 million in Sequence A funding in 2025
AI mannequin: Developed in-house and educated on every consumer’s personal information
