A financial institution opened a bookstore, Apple went on tour with Dua Lipa, Uber Eats prolonged its conspiracy concept, and Bumble embraced old-school romance. These and different campaigns stood out this week. Scroll down for extra.
Uber Eats “Soccer Is For Meals – Bradley Cooper” by Particular US
Uber Eats’ Tremendous Bowl 59 advert, by which Matthew McConaughey perpetuates the conspiracy concept that soccer was invented to promote meals, proved a fan favourite–and one among ADWEEK’s Greatest 2025 Tremendous Bowl Advertisements. It’s laborious to high a time-traveling journey by means of soccer’s historical past, by which Martha Stewart and Charli XCX additionally make cameos. However this chapter of the marketing campaign almost will get there. Bradley Cooper, who’s on a mission to debunk the conspiracy concept, offers a extremely entertaining efficiency to kick off the NFL season.
World “No Bot Store” by BBDO New York
World, the undertaking based by Sam Altman, Alex Blania, and Max Novendstern, says it’s about setting a regular for genuine human expertise. The startup developed a biometric id verification system that goals to counter the fraud menace from synthetic intelligence instruments.
To display its mission, World held a pop-up in West Hollywood to make sure actual people, not bots, get the issues they love, like sneakers, gaming consoles, live performance tickets, and eating experiences. The prizes have been solely accessible to these with a verified World ID. Created by BBDO, the occasion was a intelligent option to display the tech in real-world situations.
Apple “Shot on iPhone: Dua Lipa – Radical Optimism Tour” by TBWAMedia Arts Lab
Apple’s well-known “Shot on iPhone” marketing campaign has taken completely different kinds over the previous decade, however this time it hit some of the anticipated excursions of the yr. The tech big partnered with world pop celebrity Dua Lipa to seize a whole day on her Radical Optimism tour with the iPhone 17 and iPhone Air. It’s the primary time the “Shot on iPhone” marketing campaign has showcased two gadgets concurrently.
Tubi “See You In There” by Mischief @ No Mounted Handle
Tubi is a free streaming service–like, ceaselessly. Mischief emphasised this unbelievable perk from the angle of on-screen characters who’re caught of their roles ceaselessly. You won’t be happy with the thought of “ceaselessly” for those who’re in the midst of a dramatic teen love triangle for all of eternity.
Bumble “For the Love of Love” by Particular US
Bumble’s been looking for its ft since a 2024 marketing campaign and rebrand backfired and sparked backlash amongst customers. Whereas final yr’s adverts leaned right into a witty cynicism, claiming to talk to “exhausted ladies,” this time it’s going totally down the sentimental, romantic route. The black and white movie spotlights actual {couples} whose love tales started on Bumble, captured in the midst of tender moments.
Monzo “The E book of Cash” by BBH London
U.Ok. digital financial institution Monzo revealed The E book of Cash, a jargon-free monetary information. To advertise the guide, it opened a pop-up bookstore in London, referred to as The E book Nook, the place guests may generate a singular guide cowl tailor-made to their monetary aspirations. BBH got here up with 8,000 guide title concepts that might be related to completely different private monetary targets, resembling “The E book of Lastly Extending the Kitchen” or “The E book of Seeing Liam & Noel within the Flesh.”
