An Search engine optimization certification is generally called a credential awarded for profitable completion of a search engine marketing (Search engine optimization) evaluation or course.
By incomes Search engine optimization certifications from respected suppliers, you’ll be able to enhance your Search engine optimization information and exhibit related expertise to shoppers or employers.
Listed here are seven Search engine optimization certifications that actual learners suggest:
Supplier
Course
Worth*
Size
Greatest for
Semrush
Search engine optimization Necessities with Semrush
Free
1 hour 52 minutes
Search engine optimization novices searching for a fast and sensible method to get began
Udemy
Search engine optimization Coaching Masterclass 2025: Newbie to Superior Search engine optimization
$109.99
18 hours 55 minutes
Newbies in search of a complete Search engine optimization overview
HubSpot
Search engine optimization Certification Course
Free
3 hours 35 minutes
Newbies trying to study Search engine optimization fundamentals
Blue Array
Search engine optimization Supervisor Certification
$667
30 hours+
New or aspiring in-house Search engine optimization managers
CXL
Search engine optimization Course Bundle
$599
18 hours 20 minutes
Intermediate to superior B2B entrepreneurs
Digital Advertising and marketing Institute (DMI)
Search engine optimization On-line
$445
11 hours
Entrepreneurs trying to enhance their employability
Coursera/UC Davis
Google Search engine optimization Fundamentals
$59 if accomplished in a single month
13 hours 26 minutes
Entrepreneurs searching for a mid-length Google Search engine optimization course
*Please see the sections beneath for extra detailed pricing data
Maintain studying to seek out out what these Search engine optimization certifications cowl and why learners like them.
1. Semrush: Search engine optimization Necessities with Semrush
Semrush is a digital advertising and marketing platform utilized by many Search engine optimization professionals, and Search engine optimization Necessities with Semrush offers you a sensible introduction to enhancing your search visibility.
Along with mastering Search engine optimization fundamentals, you’ll discover ways to use the Semrush Search engine optimization Toolkit to measure your web site’s search visibility, conduct key phrase analysis, monitor your Google rankings, establish technical errors in your web site, discover backlink alternatives, and extra.
An accompanying worksheet makes it straightforward to trace your progress and make sure you haven’t missed any necessary duties.
To earn your Search engine optimization certification, you might want to go a 24-question examination.
You’ll be able to then add the certificates to your LinkedIn profile, share your certificates through URL, or obtain a PDF certificates.
Sarai Henry, an aspiring advertising and marketing skilled, earned her Semrush Search engine optimization certificates in Might 2025. Sarai took the course as a part of an internship to start out constructing foundational expertise.
Sarai says: “What I discovered most helpful was how sensible and beginner-friendly the Search engine optimization Necessities course was. It broke down complicated Search engine optimization ideas like key phrase analysis, on-page optimization, and web site auditing into clear, manageable classes. The true-world examples and actionable insights helped me perceive how Search engine optimization works and the way it may be utilized in precise advertising and marketing situations.
“I additionally appreciated the interactive format and the ultimate evaluation that examined what I realized—it gave me a way of accomplishment and confidence in my new expertise.
“This course is particularly worthwhile for faculty college students or early-career professionals who may not really feel assured of their profession expertise but. Incomes a certificates isn’t solely a good way to construct that confidence, but additionally a tangible credential to point out recruiters and employers your dedication to progress and studying.”
You’ll be able to uncover extra Semrush Search engine optimization certifications within the Semrush Academy.
2. Udemy: Search engine optimization Coaching Masterclass 2025: Newbie to Superior Search engine optimization
Udemy is a web-based coaching platform protecting a variety of subjects, and you’ll earn an Search engine optimization certification by finishing the Search engine optimization Coaching Masterclass 2025: Newbie to Superior Search engine optimization program.
The masterclass has attracted over 100K learners and earned a 4.5-star score.
Alex covers important subjects like on-page and off-page Search engine optimization, in addition to specialist subjects like worldwide Search engine optimization and WordPress Search engine optimization. And he updates the content material virtually month-to-month to maintain tempo with present Search engine optimization subjects, reminiscent of AI Search engine optimization.
He additionally offers sensible examples, so you’ll be able to discover ways to apply your information to real-world situations.
On the finish of every part, you’ll take a brief quiz to judge your understanding of the fabric.
Alex says: “As a result of aggressive nature of {the marketplace}, Udemy programs hold having to evolve, which signifies that I consistently replace and enhance my programs.”
As for who Alex’s programs are geared towards, he says: “My programs are perfect for individuals who have already got some consolation working on the net and are both trying to begin an Search engine optimization company or simply increase their web site site visitors.”
Yow will discover extra Search engine optimization certification choices on the Udemy web site.
3. HubSpot: Search engine optimization Certification Course
Hubspot’s Search engine optimization Certification Course covers on-page and technical Search engine optimization, key phrase analysis, hyperlink constructing, web site optimization, and Search engine optimization reporting.
Should you need assistance alongside the best way, you’ll be able to be part of conversations within the research group group.
To earn your Search engine optimization certification, it’s essential to rating at the least 45/60 on the tip examination.
Freelance Content material Author Isobel Coughlan earned her Search engine optimization certification in Might 2025.
She says: “I’ve been working in Search engine optimization content material writing for practically 5 years, so I do know the on-page Search engine optimization panorama effectively. However I believed it was time to refresh my information and ensure it’s in alignment with the present greatest practices.
“Probably the most helpful side of this course was that I may dip out and in of classes. The whole lot was damaged up into bite-sized parts—very like headings in an Search engine optimization weblog—so it felt straightforward to comply with and digest.
“I additionally appreciated the examples given all through the course, because it’s at all times good to see sensible functions of what you’re studying.”
4. Blue Array: Search engine optimization Supervisor Certification
Blue Array is an Search engine optimization company based mostly within the U.Okay. that gives an Search engine optimization Supervisor Certification program via its Blue Array Academy. Modules cowl Search engine optimization fundamentals and specialist subjects like ecommerce Search engine optimization, worldwide Search engine optimization, and Google Information optimization.
This system is nice for SEOs who study via doing, because it offers a sequence of duties to finish. For instance, you’re required to configure Google Search Console and carry out a key phrase hole evaluation.
Learners additionally obtain templates to assist them create an Search engine optimization roadmap, technical backlog, and extra.
To earn your Search engine optimization certification, you might want to rating at the least 80% on a number of information assessments.
Senior Search engine optimization Govt Laura Vaduva earned her Search engine optimization Supervisor Certificates in October 2024.
She says: “I took the course to refresh my Search engine optimization information on areas I have never been engaged on currently and to achieve extra information on managing an in-house Search engine optimization workforce. I am presently aspiring for a supervisor function.
“For me personally, the templates have been probably the most helpful half, as I’ve not too long ago began to supply part-time freelance providers along with my present in-house function. The course offered me with the readability I wanted.”
Laura recommends the course to a few kinds of professionals:
- Junior Search engine optimization specialists trying to expend their information in a number of areas
- In-house specialists trying to go freelance
- Entrepreneurs or company managers trying to provide Search engine optimization as a service
Yow will discover extra Search engine optimization certification choices on the Blue Array Academy web site.
5. CXL: Search engine optimization Course Bundle
The Search engine optimization Course Bundle is a certification program supplied by CXL, a B2B advertising and marketing training specialist and a licensed training supplier on LinkedIn. The corporate has a 4.8-star score on G2.
- Instructors: See desk beneath
- Size: 18 hours 20 minutes
- Worth: $599—additionally out there via an all-access subscription
You’ll be able to earn Search engine optimization certificates for finishing every of the bundled programs:
Title
Teacher
Size
Content material Technique for Demand Technology
5 hours 27 minutes
Backside-of-Funnel Search engine optimization Methods in Powerful Niches
2 hours 26 minutes
On-Web page, On-Website, and Programmatic Search engine optimization
2 hours 2 minutes
Search engine optimization-Pushed Editorial Calendar
2 hours 3 minutes
Progress-Targeted Search engine optimization Testing
2 hours 22 minutes
Search engine optimization Hyperlink Constructing
4 hours
Teacher Logan Bryant says: “My ‘On-Web page, On-Website, & Programmatic Search engine optimization’ course is beginner-friendly, but it additionally offers quite a lot of deep, field-tested insights for intermediate to superior Search engine optimization professionals.
“This course focuses on content material technique, on-page, and on-site Search engine optimization, that are sometimes probably the most impactful methods to drive efficiency for many corporations. It additionally dives into the extra superior world of programmatic Search engine optimization for scaling 1000’s of pages to solid the widest internet potential for site visitors and rankings.”
“My different course, ‘Progress Targeted Search engine optimization Testing’ additionally has some nice beginner-friendly ideas. Nevertheless, it’s much more geared towards the intermediate-to-advanced Search engine optimization crowd.
“This course goes deeper into efficiency measurement methods to assist groups enhance their measurement processes for Search engine optimization efficiency via iterative testing.”
Yow will discover extra Search engine optimization certification choices on the CXL web site.
6. Digital Advertising and marketing Institute: Search engine optimization On-line
The Digital Advertising and marketing Institute (DMI) is a number one digital advertising and marketing training supplier (with a 4.6-star score on Trustpilot), and the corporate gives an Search engine optimization On-line course.
- Instructors: Assorted
- Size: 11 hours
- Worth: $445
Individuals get entry to 5 interactive studying modules protecting key areas reminiscent of on-page and off-page optimization, cell usability, content material technique, and efficiency analysis.
Learners additionally obtain a DMI Skilled Membership, which offers entry to 1000’s of additional sources and the DMI’s group discussion board.
To earn your certification, you might want to go a 40-question multiple-choice examination. And finishing a DMI program can repay in significant methods:
- Practically 90% of employers say they’re extra more likely to rent candidates with a DMI certification on their resume, in response to the DMI Chief Advertising and marketing Officer Survey 2024
- Over 95% of learners say they upskilled and improved their role-related efficiency, in response to the DMI Enterprise Member Survey 2024
Yow will discover extra Search engine optimization certification choices on the DMI web site.
7. Coursera/UC Davis: Google Search engine optimization Fundamentals
Google Search engine optimization Fundamentals is a certification course created by the College of California, Davis (ranked #9 in U.S. Information record of Prime Public Faculties) and supplied via Coursera.
- Teacher: Rebekah Might
- Size: 13 hours
- Worth: $59 (for those who earn your certificates in a single month)
To earn your certification, you might want to full 4 modules protecting on-page search engine optimization, off-page Search engine optimization, technical Search engine optimization, and key phrase analysis.
Every module contains movies, readings, assignments, and dialogue prompts to maintain you engaged and reinforce your studying.
The course has a 4.8-star common score from over 3.6K evaluations.
A latest reviewer writes:
“The Google Search engine optimization Fundamentals course on Coursera is a well-structured and insightful introduction to search engine marketing. It covers important subjects like on-page and off-page Search engine optimization, technical Search engine optimization, and key phrase analysis in a easy and easy-to-understand method. The video lectures and quizzes assist reinforce key ideas successfully.
“Among the best facets of this course is that it offers a robust basis for novices. The reasons are clear, and the real-world examples make it simpler to know Search engine optimization methods.”
Yow will discover extra Search engine optimization certification packages on the Coursera web site.
Earn Your First Search engine optimization Certification
You’ll be able to earn your first (or subsequent) Search engine optimization certification in simply a few hours—and with out spending a penny.
Enroll free to start out Search engine optimization Necessities with Semrush.
