Duplicate Google Enterprise Profile listings can result in visibility points, misplaced opinions, consumer confusion, and different issues.
You may merge two Google Enterprise Profiles in the event that they characterize the identical enterprise and meet Google’s standards. To merge listings, you’ll must contact Google Help.
Nonetheless, merging two profiles isn’t all the time the most suitable choice.
Incorrectly merging your Google enterprise listings may lead to information loss and even hurt your rating in search outcomes.
For instance, if the listings characterize completely different places or providers, merging them may confuse clients and violate Google’s tips.
And merging isn’t all the time attainable or advisable. However don’t fear:
This information will present you precisely the best way to merge two Google Enterprise Profiles with out shedding your rankings or information—and when you might not wish to.
How you can Merge Two Google Enterprise Listings
There is no such thing as a one-click “merge” button inside your Google Enterprise Profile dashboard.
To merge listings, it is advisable to undergo Google Help—and the precise steps rely in your particular scenario.
Beneath are the commonest situations and the best way to deal with them:
Earlier than merging two listings, double-check that the addresses are precisely similar. Even small variations (like “St” versus “Road”) can intrude with the merge.
Similar Enterprise, Similar Handle, Similar Proprietor
That is essentially the most easy situation. It usually occurs when:
- You unintentionally created or claimed two listings for a similar location
- A list was auto-generated and later claimed
- A rebrand or system glitch led to duplication
In case your rebrand additionally included a location change—even throughout the identical metropolis—Google might deal with it as a brand new enterprise. In that case, merging isn’t often advisable. You’ll possible must replace the unique itemizing or create a brand new one and seek the advice of Google Help for the most effective plan of action.
If each profiles are verified, Google requires you to unverify one earlier than merging. To do that, it is advisable to take away the profile out of your account, which successfully unverifies it.
As soon as that’s completed, you may request a merge by way of the Assist Heart.
Similar Enterprise, Similar Handle, Totally different Homeowners
This occurs when two folks—usually previous and current enterprise house owners, managers, or entrepreneurs—have claimed or created separate listings for a similar enterprise.
Earlier than merging, you’ll must request possession of the opposite itemizing:
- Seek for your online business within the Google Enterprise Listing.
- When you’ve discovered it, click on “Request Entry.”
- Full the verification request by filling out the knowledge and clicking “Submit.”
If accepted, the itemizing will likely be transferred to your account. Upon getting entry to each listings, request the merge by way of the Assist Heart (unverifying one first, if crucial).
If the opposite occasion declines or doesn’t reply, you may nonetheless:
- Submit a merge request by Google Help
- Present documentation proving enterprise possession
- Ask Google to take away the duplicate if it’s not correct
Word that Google gained’t merge listings with out enough proof that they characterize the identical enterprise and that you’ve got rightful management.
Similar Franchise Location Listed Extra Than As soon as
Franchise companies (e.g., eating places, gyms, salons) might unintentionally find yourself with a number of listings for a similar bodily location, particularly if:
- The franchisor and franchisee each create profiles
- An auto-generated itemizing seems along with a claimed one
- Somebody rebrands or updates the itemizing incorrectly
If the listings are true duplicates—identical enterprise, identical location, identical providers—you may request a merge by way of the Assist Heart.
Nonetheless, if every profile displays a distinct perform (e.g., dine-in vs. drive-thru, or gross sales vs. service division), they might be eligible to stay separate per Google’s enterprise tips.
Storefront vs. Service-Space Enterprise (SAB) Mismatch
Merging isn’t attainable if one itemizing is ready up as a storefront (with a visual handle) and the opposite as a service-area enterprise (with a hidden handle).
Even when they serve the identical clients and placement, Google treats these as completely different itemizing varieties.
What you are able to do as an alternative:
- Determine which itemizing finest represents your online business mannequin
- Shut or take away the inaccurate itemizing (by way of “Recommend an Edit” or Google Help)
- Replace the remaining itemizing with the right service space and visibility settings
If your online business has not too long ago shifted from storefront to SAB (or vice versa), replace your present itemizing—don’t create a brand new one.
Can and Ought to You Merge Two Google Enterprise Profiles?
Sure, you may merge two Google Enterprise Profiles—however solely beneath particular circumstances.
Here’s a visible determination tree that will help you perceive when you can merge your Google Enterprise Profiles:
In case you nonetheless need assistance, here’s a particular comparability desk of when you may and may’t merge Google Enterprise Profiles:
✅ You Can Merge If…
❌ You Can’t Merge If…
Each listings characterize the identical enterprise on the identical handle
The listings characterize completely different companies
The enterprise has just one bodily location
The addresses should not precisely similar (even minor formatting variations depend)
You’re the verified proprietor or supervisor of each profiles (you will have entry to each)
The listings are owned by separate accounts and entry has not been transferred
One itemizing is a reproduction or was unintentionally created
One is a storefront and the opposite is a service-area enterprise (handle hidden)
The addresses are fully similar, together with formatting
Each listings are service-area companies with completely different service areas
Just one profile is verified (you might must unverify one first)
Each profiles are verified (Google requires one to be unverified)
Each profiles are the identical kind (both each storefronts or each service-area companies)
The listings characterize completely different practitioners on the identical location (except it’s a sole practitioner)
The profiles have completely different enterprise names and don’t clearly characterize the identical entity
You’re attempting to merge listings for acquired companies at completely different places
Even when the profiles meet Google’s standards, merging isn’t computerized. You’ll must submit a request to Google Enterprise Profile Help. Extra on this under.
However not each duplicate Google Enterprise Profile must be merged.
Merging on the improper time—or for the improper causes—can damage your native visibility or trigger information loss.
Right here’s a fast desk overview of when to merge and when to keep away from, based mostly on numerous frequent situations:
Situation
Merge Profiles
Various Motion
Similar enterprise, identical location, one verified profile
✅ Most suitable choice—merge to consolidate opinions and keep away from confusion
❌ Not wanted
Similar enterprise, identical location, each profiles verified
⚠️ Potential—however you could unverify one first
❌ Not wanted
Similar enterprise, completely different house owners
✅ In case you can achieve entry to each profiles
🔁 Request entry, or report one as duplicate if no response
Totally different enterprise names or capabilities
❌ Not allowed
🛠 Hold each or edit to make clear the excellence
Totally different bodily places
❌ Not allowed
🛠 Handle every location as a separate GBP
Storefront + service-area mismatch
❌ Not allowed
🔁 Determine which mannequin matches your online business and take away or replace the opposite
Auto-generated duplicate
✅ Merge if similar and unclaimed
🛠 Recommend an edit or mark as “Place doesn’t exist”
Practitioner listings at identical location
❌ Often not merged
🛠 Hold separate profiles for every practitioner
So, how have you learnt if merging is the appropriate choice?
Let’s break it down.
✅ You Ought to Take into account Merging If…
🚫 Keep away from Merging If…
You unintentionally created a second profile for a similar location
The listings are for various bodily places, even when they belong to the identical model
You rebranded however stored the identical enterprise construction, title, and placement
You will have a number of practitioners (e.g., docs, attorneys) on the identical workplace—every ought to have their very own itemizing
You discovered an robotically created duplicate (e.g., from consumer recommendations or scraped information)
One itemizing is a service-area enterprise and the opposite is a storefront—Google treats these in a different way
You’re consolidating possession beneath one account to keep away from confusion
The listings serve completely different capabilities (e.g., a retail retailer vs. company HQ)
Your opinions are cut up throughout listings and also you need them mixed
You’re not sure which itemizing is stronger—merging the improper one may damage your visibility
Wish to make sure you’re eliminating the appropriate itemizing?
Use Semrush’s GBP Optimization software to check your native search engine marketing efficiency throughout each listings and make a data-backed determination about which itemizing to maintain.
Add each your listings to the software and examine every of their views to see which is getting extra site visitors:
Take into account retaining the itemizing with the upper site visitors and merging the opposite.
Alternate options to Merging Your Google Enterprise Profiles
If merging isn’t the appropriate transfer, you will have just a few choices:
- Declare and replace each listings with appropriate particulars to keep away from confusion
- Mark one itemizing as “Completely Closed” if it’s not energetic or in use
- Request the elimination of the duplicate by Google Help
- Redirect clients by updating web site URLs, enterprise descriptions, and signage to level them to the right profile
The best method to do away with a reproduction itemizing?
In case you’re not fearful about merging them, then seek for your online business on Google Maps. Click on on the duplicate itemizing and click on “Recommend an edit.”
Out of your Google Maps enterprise itemizing, click on “Place is closed or not right here”.
Lastly, click on “Duplicate of one other place” and choose the first itemizing from the drop-down menu.
What Occurs When You Merge Profiles?
Merging two Google Enterprise Profiles combines key information from each listings into one—nevertheless it’s not an ideal copy-paste.
Some data will carry over, however different particulars could also be misplaced through the course of.
Right here’s what will get retained:
- Opinions: Normally, opinions from each profiles will likely be mixed into the merged itemizing
- Enterprise Data: Core particulars like hours, telephone quantity, enterprise title, and classes sometimes stay intact
- Verification: The merged itemizing retains the verification standing of the surviving profile
What could be misplaced:
- Overview Replies: Whereas opinions themselves often carry over, replies to these opinions could also be misplaced
- Pictures: Some uploaded pictures—particularly from the profile being eliminated—may not switch
- Customized Quick Names & URLs: If each profiles had customized quick names or URLs, just one might stay
Merges aren’t on the spot. After submitting a merge request to Google Help, it might take just a few days to a few weeks to course of. Google might attain out to substantiate enterprise particulars or require extra verification. You’ll sometimes be notified by way of e mail when the merge is full.
What to Verify After Merging
Merges sometimes take 3-10 enterprise days. However they might take longer relying on complexity or verification points. You need to get an e mail notification when the merge is full.
If the merge was rejected, you need to obtain a rejection discover with causes and subsequent steps. Listed below are some frequent rejection causes and the best way to deal with them:
❌ Rejection Purpose
💡 Why It Occurs
✅ What to Do
Addresses don’t match precisely
Even minor variations like “St.” vs. “Road” can stop merging. Google wants a 1:1 match.
Edit the addresses so that they match precisely—together with punctuation, abbreviations, and formatting—earlier than requesting a merge.
Totally different enterprise names
Google assumes listings with completely different names are separate companies.
Replace the names to match if they honestly check with the identical entity. In any other case, contemplate retaining them separate.
Totally different enterprise varieties (storefront vs. SAB)
Google treats storefronts and service-area companies in a different way.
Select the right kind for each listings and unverify one. Or take away the inaccurate itemizing and replace the verified one.
Each listings are verified
Google requires one profile to be unverified to proceed with merging.
Take away one itemizing out of your Google account to unverify it earlier than submitting the merge request.
Totally different service areas for SABs
Google doesn’t permit merging SABs that cowl completely different areas.
Align the service areas on each profiles (if acceptable), or preserve them separate in the event that they serve distinct markets.
Possession mismatch
If listings are beneath completely different Google accounts, Google gained’t approve the merge.
Switch possession or administration entry so each listings are managed by the identical Google account.
Google thinks they’re distinct entities
Google might interpret the listings as separate practitioners, departments, or franchises.
Make clear in your assist request that each listings characterize the identical enterprise. Embrace documentation or pictures to assist your declare.
As soon as the merge is confirmed, examine the merged profile rigorously:
- Identify: Verify your online business title remains to be correct and correctly capitalized
- Handle: Verify for typos or formatting points
- Telephone Quantity: Guarantee it is appropriate and clickable on cell
- Classes: Ensure that the first and secondary classes replicate your providers
- Hours: Verify that enterprise hours are updated
- Pictures & Posts: Re-upload lacking photos and restore any necessary updates
If something is lacking or incorrect, you may edit your Google Enterprise Profile instantly or contact assist once more.
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Use Semrush’s Itemizing Administration software to scan for inconsistencies and guarantee your information is synced all over the place clients may discover you.
Merely join Semrush to your Google Enterprise Profile, and it’ll robotically scan for your online business listings in numerous directories.
Optimize Your Google Enterprise Profile for Higher Visibility
Merging listings is barely step one. If you wish to rank greater in native search, your profile must be full, constant, and constantly up to date.
Use Semrush’s GBP Optimization software to:
- Establish lacking data and search engine marketing gaps
- Benchmark your profile towards high opponents
- Get actionable steps to enhance your visibility in search
