The linear segments of broadcast and cable proceed to fade as streaming widens the hole in June.
The absence of unique programming, with the vast majority of reveals on summer season hiatus, coupled with the conclusion of the NBA and NHL seasons, harm broadcast and cable. In the meantime, streaming had a robust displaying from Netflix and an inflow of school-aged audiences, who had extra time to eat content material courtesy of the summer season break.
In keeping with Nielsen’s Media Distributor Gauge, streaming remained the popular TV viewing format, rising by +1.2% from Might to account for 46% of utilization in June. Broadcast skilled a steep decline, falling -1.6% from the earlier month, to face at 18.5%. As for cable, it recorded a -0.9% drop to complete at 23.4% for the month of June.
When mixed, the linear phase of broadcast and cable had a displaying of 41.9% to streaming’s 46% for the month of June. The linear phase had a viewership drop of -2.3% between Might and June, a gap it retains digging deeper because it continues to lose floor to streaming in TV utilization.
In the meantime, the Different class was the opposite beneficiary of viewers fleeing from linear because it completed June at 12.1%, a +1.2% enchancment from the earlier month.
Inside the streaming class, YouTube remained in first place with 12.8% of all viewing. It improved by +0.3% from its Might efficiency of 12.5%.
Netflix adopted subsequent with 8.3% of all complete streaming consumption. It had the strongest displaying of all of the streaming platforms, enhancing by +0.8% in comparison with Might.
The Disney group of streaming channels, comprising Disney+, ESPN+, and Hulu SVOD, adopted with 4.8%, down -0.2% from the earlier month. Amazon’s Prime Video was subsequent with 3.6%, a +0.1% acquire from Might.
The Roku Channel and Tubi remained flat, with 2.5% and a couple of.2% of streaming consumption, respectively. This was adopted by the consortium of Paramount+ and PlutoTV, comprising Paramount World’s streaming platforms, which landed at 2.0% for the month of June.
Trailing behind them is NBCUniversal’s streaming service, Peacock, which gained +0.1% from Might to face at 1.5% in June. Warner Bros. Discovery’s streaming companies, Max and Discovery+, slipped by -0.1% to 1.4%.
Lastly, the opposite streaming class noticed a +0.2% improve in consumption, ending at 6.7%.
See the media distribution rating beneath:
Nielsen’s June 2025 Media Distributor Gauge
