ADWEEK right now formally launched the Advertising Vanguard membership program for CMOs, an invitation-only govt membership rooted in ADWEEK’s editorial experience and designed to offer entry, intelligence, and affect for industry-leading, progressive, brand-side C-level entrepreneurs.
Founding Members embody Emilie Cotter, CMO, Audi; Tim Ellis, CMO, NFL; George Felix, senior vice chairman and CMO, Chili’s; Stephanie Fried, govt vice chairman and CMO, McAfee; Krystal Hauserman, CMO, Consulting, NOYZ; Charisse Hughes, senior vice chairman and chief development officer, Kellanova; Soyoung Kang, CMO, eos; Todd Kaplan, CMO North America, Kraft Heinz; Mark Kirkham, CMO, PepsiCo Drinks U.S.; Francine Li, CMO, Ipsy; Vineet Mehra, CMO, Chime; Jim Mollica, president of luxurious audio and CMO, Bose Corp.; Maggie Schmerin, chief promoting officer, United Airways; Marisa Thalberg, chief buyer and advertising officer, Catalyst Manufacturers; Mark Weinstein, CMO, Hilton; and extra.
Membership is proscribed, requested by software, and consists of a mixture of occasions, content material, networking, mentorship, and different choices.
The three pillars of membership embody:
- Entry—bespoke and group introductions and publicity to thought leaders inside and past the promoting, advertising, and media {industry}
- Intelligence—CMO-first content material, analysis, and information
- Affect—a platform for private and/or model visibility and development
Whereas Advertising Vanguard membership just isn’t class unique, it’s open solely to brand-side CMOs or individuals with equal titles who’re invited or chosen to affix by software or nomination. Fastidiously curated, it’s going to embody CMOs at each massive multinationals and smaller, disruptive development corporations, in addition to CMOs at B2C and B2B manufacturers, creating an atmosphere of various views and methods.
“With Advertising Vanguard membership, ADWEEK goes deep to assist this influential, extremely dynamic cohort of our viewers, the leaders on the middle of the {industry}: CMOs,” mentioned Jenny Rooney, chief model and group officer, ADWEEK. “CMOs face distinctive challenges and alternatives. Advertising Vanguard—powered by the editorial heft of our newsroom, pulling insights from our journalism to tell our discussions, programming, occasions, experiences, and training choices—will ship unmatched worth at a time of unprecedented {industry} overhaul,” she mentioned, including that the Founding Members will assist form the providing. “It is a membership constructed by CMOs, for CMOs.”
In February, ADWEEK employed Liz Kneebone as vice chairman of group applications and growth to steer the creation of the membership initiative.
Kneebone was beforehand vice chairman of the Sustainability Collective and world CMO Development Council on the Affiliation of Nationwide Advertisers (CMO).
In her almost three years with the ANA, Kneebone organized gatherings of CMOs at occasions resembling Cannes Lions and the IAA World Congress; helped improve membership within the World CMO Development Council by greater than 100; and launched the ANA Sustainability Collective, which is now composed of greater than 400 advertising practitioners devoted to driving inclusive and sustainable enterprise development.
“The {industry} doesn’t want simply one other CMO group—it wants a useful resource that’s deeply related to what’s occurring now, as leaders make choices that outline the way forward for their manufacturers in actual time,” says Kneebone. “Advertising Vanguard provides a seat on the desk with the executives who aren’t simply reacting to vary—they’re driving it.”
