Cat lovers share a singular–some would possibly say fanatical–bond with their pets. There’s a motive you could sense that it’s felines, not their people, who rule the roost.
Apple captures that particular bond within the newest advert for its synthetic intelligence (AI) system, Apple Intelligence, which introduces a cat named Garrett. Regardless of his bland title and innocuous look, Garrett has a robust maintain on his homeowners.
The spot follows a pair at residence as the person snaps a photograph and makes use of Apple’s Clear Up characteristic on the iPhone 16 Professional to take away Garrett from the image. He exhibits his accomplice his achievement, however she is lower than impressed, saying dryly, “I at all times knew you hated Garrett.”
Extra chilling, nevertheless, is Garrett’s response. The cat stares down the person till he rapidly undoes the change and places Garrett again within the photograph.
Filmmaker Andreas Nilsson directed the advert, which was created in-house.
Apple launched Apple Intelligence final yr. It’s constructed into the iPhone, iPad, Mac, and Apple Imaginative and prescient Professional, with extra platforms and languages rolling out quickly, in response to the model.
Its debut advertisements in September 2024 featured Bella Ramsey, the actor from The Final of Us and Sport of Thrones. In Might, filmmaker Olivia Wilde, identified for the films Booksmart and Don’t Fear Darling, made her Apple directorial debut with Apple Intelligence advertisements concentrating on college students.
