Netflix used AI to form considered one of its TV exhibits for the primary time, marking a big milestone within the know-how’s involvement in movie.
Netflix co-CEO Ted Sarandos stated on Thursday that the corporate used footage generated by AI within the 2025 Argentine science fiction sequence “El Eternauta” (“The Eternaut”), a present that follows survivors of a poisonous snowfall. For the six-episode present, which arrived on Netflix on April 30, Netflix’s visible results artists tapped into AI to create a scene displaying a constructing collapsing in Buenos Aires.
That visible results sequence “was accomplished 10 instances quicker” than it might have with customary instruments and workflows, Sarandos stated in a convention name on Thursday after Netflix delivered its second quarter monetary outcomes. Netflix reported a robust quarter, with income of $11.08 billion, a 16% year-over-year improve, and $3.13 billion in revenue.
Based on Sarandos, “AI represents an unimaginable alternative” for creators and presents an opportunity to make motion pictures and TV exhibits “higher, not simply cheaper.” The AI-generated scene in “El Eternauta” resonated with the present’s viewers, he stated.
“That is actual individuals doing actual work with higher instruments,” Sarandos stated on the decision. “The creators had been thrilled with the consequence. We had been thrilled with the consequence, and extra importantly, the viewers was thrilled with the consequence.”
Netflix co-CEO Ted Sarandos. Picture by David Benito/FilmMagic
Netflix co-CEO Greg Peters additionally talked about on the decision that Netflix is incorporating AI into different points of its enterprise, together with personalization, search, and advertisements. Netflix launched a brand new AI-powered search software in Might that permits customers to seek out exhibits utilizing prompts like, “I would like one thing humorous and upbeat.”
Netflix additionally reported on Thursday that its subscribers watched over 95 billion hours price of TV exhibits and flicks by means of the platform within the first half of the yr, a 1% improve from a yr earlier. Non-English content material made up one-third of total viewing time.
Associated: NASA Will Begin Dwell Streaming on Netflix Quickly. Here is What to Count on.
What’s the distinction between CGI and Generative AI?
So, how is AI use in exhibits totally different from CGI? Motion pictures have been utilizing CGI, or computer-generated imagery, for many years, beginning with Alfred Hitchcock’s 1958 movie Vertigo. CGI is a software that permits professionals to create content material utilizing pc software program, giving them guide management over components like textures and lighting.
CGI signifies that customers create objects themselves. Generative AI, in the meantime, robotically generates objects primarily based on a immediate. AI figures out by itself tips on how to accomplish what’s requested for within the immediate, making it much less hands-on than CGI. This additionally signifies that the person has much less management over an AI-generated output in comparison with CGI.
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Netflix used AI to form considered one of its TV exhibits for the primary time, marking a big milestone within the know-how’s involvement in movie.
Netflix co-CEO Ted Sarandos stated on Thursday that the corporate used footage generated by AI within the 2025 Argentine science fiction sequence “El Eternauta” (“The Eternaut”), a present that follows survivors of a poisonous snowfall. For the six-episode present, which arrived on Netflix on April 30, Netflix’s visible results artists tapped into AI to create a scene displaying a constructing collapsing in Buenos Aires.
That visible results sequence “was accomplished 10 instances quicker” than it might have with customary instruments and workflows, Sarandos stated in a convention name on Thursday after Netflix delivered its second quarter monetary outcomes. Netflix reported a robust quarter, with income of $11.08 billion, a 16% year-over-year improve, and $3.13 billion in revenue.
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