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    Home»Social Ads»Today Bounces Back in Total Viewers and Demo
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    Today Bounces Back in Total Viewers and Demo

    steamymarketing_jyqpv8By steamymarketing_jyqpv8July 23, 2025No Comments2 Mins Read
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    No Week-to-Week Declines in Total Viewers
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    NBC Information’ Right now has some pep to its step because it completed the week as the one morning present with week-to-week good points in whole viewers and the Adults 25-54 demo.

    Making issues extra jovial is the truth that Right now recorded double-digit progress within the demo, placing some house between it and ABC Information’ Good Morning America. In response to live-plus-same-day knowledge from Nielsen, GMA averaged 2.598 million whole viewers and 446,000 viewers within the A25-54 demo for the week of July 14. In comparison with the earlier week, ABC Information’ morning present was flat in whole viewers and the demo. its efficiency to the identical week in 2024 (July 15), GMA was down by -1% in whole viewers and -7% within the demo. 

    Right now completed in second place in whole viewers and grew its lead within the demo, with 2.418 million and 529,000 viewers, respectively, for the just-concluded week. The published had good points of +3% in whole viewers and +10% within the demo in comparison with the earlier week. Right now grew its lead over GMA with 83,000 further demo viewers. the way it carried out throughout the identical week in 2024, Right now was down in whole viewers and the demo by -2%.

    CBS Mornings had 1.829 million whole viewers and 259,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was flat in whole viewers and down -4% within the demo. Throughout the identical interval in 2024, CBS Mornings skilled a -5% decline in whole viewers and had a second consecutive week with a -30% decline within the demo.

    ABC NBC CBS • Whole Viewers: 2,598,000 2,418,000   1,829,000 • A25-54: 446,000 529,000 259,000

    Supply: The Nielsen Firm, NTI Whole Viewers, Adults 25-54 and Adults 18-49 Reside+SD Present Week (w/o 7/14/25), Earlier Week (w/o 7/7/25) and 12 months-In the past Week (w/o 7/15/24). Most Present Knowledge Stream: 2024-2025 Season (9/23/24-7/20/25) and 2023-2024 Season (9/25/23-7/21/24). Starting 8/31/20, nationwide scores additionally embody Out of Dwelling (OOH) viewing. Averages based mostly on common telecasts. 

    Bounces Demo Today Total Viewers
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