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    Home»Monetize»She Was Ghosted by a Customer — This Clever Tactic Got Her Paid
    Monetize

    She Was Ghosted by a Customer — This Clever Tactic Got Her Paid

    steamymarketing_jyqpv8By steamymarketing_jyqpv8July 23, 2025No Comments5 Mins Read
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    She Was Ghosted by a Customer — This Clever Tactic Got Her Paid
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    If a buyer stopped paying you, what would you do?

    Here is what Nancy Salamon did. It is the best technique I’ve ever heard.

    Salamon is a studio potter and textile designer, and one among her wholesale clients just lately stopped paying. She despatched a delicate nudge, and the shopper promised to pay. However one other month glided by, and he did not.

    So Salamon despatched one other e-mail. As an alternative of being offended or demanding, she began like this: “I need to inform you a narrative.” Then she informed a narrative about her very first wholesale account, with a man named John. He all the time paid on time — till someday, John stopped. Salamon adopted up repeatedly however heard nothing. Just a few months later, she obtained a test — together with a notice from John’s widow. Because it seems, John had been unwell and simply died. “I want I had identified,” Salamon defined. “I would have left them alone.”

    Associated: 8 Efficient Methods to Join With Your Buyer

    Then Salamon informed her present purchaser this: I hope you aren’t experiencing something catastrophic. I simply need to see when you’re OK. In flip, the shopper despatched a form e-mail. He stated it is true, we by no means know what different persons are experiencing. He was wholesome, however his enterprise was struggling. Nonetheless, he paid Salamon. “I do know that if I had not reached out to him on a private degree, my $1,700 invoice would have stayed on the underside of his pile,” she informed me.

    To Salamon, the lesson is that this: Even in enterprise, we have to be human.

    I agree. But it surely additionally acquired me pondering: When somebody disappears on us, or reacts mysteriously, we frequently assume the worst — that somebody hates us, or is ignoring us, or is attempting to tear us off. In flip, we develop into wired and offended.

    However what if, as an alternative, we stepped again and thought like Salamon? What if we questioned what else is likely to be taking place?

    Consider it like this: Each state of affairs has 4 potential explanations. One thing is both catastrophic, unhealthy, impartial, or good. Our job is to determine which clarification is true — with out leaping to conclusions.

    For instance, for instance you ship an e-mail to a accomplice, and so they do not reply. You may suppose they’re ignoring you. That may be unhealthy. However what are the opposite choices — the catastrophic, impartial, or good choices?

    Associated: 10 Years, 10 Classes — Key Insights From a Decade of Entrepreneurship

    Nicely…that accomplice is likely to be very sick. (Catastrophic.) Or they is likely to be tremendous busy. (Impartial.) Or they is likely to be formulating an excellent proposal for you. (Good!)

    After we power ourselves to contemplate a variety of choices, we confront a easy however simply forgotten truth: We do not really know what is going on on.

    I want I would considered this earlier, as a result of it will have helped a state of affairs I confronted. I used to be just lately giving a keynote discuss to 200 individuals, and as I spoke, I used to be distracted by a man within the entrance row. He appeared buff. Cocky. Had a smirk. And he stored nudging the girl to his left, as if making enjoyable of me. What a jerk, I assumed.

    Then the man approached me afterward — and every part modified.

    “I got here right here with my spouse and did not count on to get something out of this convention, however you actually helped me,” he stated. He is exploring a large profession change and liked my recommendation. We talked for 20 minutes. Tremendous good man!

    Now I do know: He wasn’t smirking throughout my discuss — he was fortunately shocked, and nudging his spouse due to it! In the meantime, I used to be needlessly distracted as a result of I assumed the worst.

    Think about if, as an alternative, I had merely thought of the total 4 explanations. It might have appeared like this: Possibly he is making ready to smash my profession. (Catastrophic.) Or he is a jerk. (Unhealthy.) Or he has a resting smug face. (Impartial.) Or he is loving what I am saying. (Good!)

    Here is the factor: Our brains usually assume the worst. It is pointless to struggle in opposition to it. So as an alternative, let’s simply encompass our assumptions with much more assumptions. Let’s keep in mind that the world is massive, and enterprise is unpredictable, and persons are sophisticated.

    There’s just one solution to construct an organization, and to construct a life: Make room for all potentialities.

    Associated: The Buyer Is not At all times Proper, However They Ought to Be Handled Proper — Here is Why It Actually Issues (and How you can Preserve Them Glad)

    If a buyer stopped paying you, what would you do?

    Here is what Nancy Salamon did. It is the best technique I’ve ever heard.

    Salamon is a studio potter and textile designer, and one among her wholesale clients just lately stopped paying. She despatched a delicate nudge, and the shopper promised to pay. However one other month glided by, and he did not.

    The remainder of this text is locked.

    Be part of Entrepreneur+ at this time for entry.

    Clever Customer Ghosted paid Tactic
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