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    Home»Social Ads»Google Posts $96B in Q2 Revenue, Spurred by Big AI Investments
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    Google Posts $96B in Q2 Revenue, Spurred by Big AI Investments

    steamymarketing_jyqpv8By steamymarketing_jyqpv8July 23, 2025No Comments3 Mins Read
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    Google Posts $96B in Q2 Revenue, Spurred by Big AI Investments
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    The numbers

    $96.4 billion — Alphabet’s income for Q2, up 14% year-over-year. 

    $54.1 billion — Q2 advert income generated by Google Search and affiliated properties like Gmail and Google Maps.

    $9.8 billion — YouTube’s Q2 promoting income, pushed primarily by direct response and model promoting.

    450 million — Month-to-month lively customers of the Gemini app.

    The watercooler speak

    It’s AI or bust at Google.

    In Q2, the tech big up to date its household of Gemini reasoning fashions, rolled out a premium $249.99-per-month AI subscription providing, launched its superior ​​Veo 3 video-generation mannequin and an image-to-video software embedded inside Gemini, and unveiled its browser-based AI agent Undertaking Mariner. 

    The corporate additionally enhanced AI search with an AI Mode for advanced searches and, in fact, advertisements in AI Mode.

    Through the name with traders, Google CEO Sundar Pichai additionally touted the expansion of AI Overviews, that are AI-generated summaries that seem on high of some search outcomes, noting they now have over 2 million month-to-month lively customers globally.

    “We all know how standard AI Overviews are as a result of they’re now driving over 10% extra queries globally for the sorts of queries that present them, and this progress continues to extend over time,” Pichai stated.

    This traction is important, as the corporate’s search enterprise is dealing with challengers together with OpenAI, Perplexity, and Anthropic, who’re chipping away at Google’s dominance in net search. Final month, about 5.6% of all U.S. desktop search visitors was owned by AI engines relatively than Google, in response to new information from Semrush’s clickstream information firm Datos. 

    Google has additionally been shuffling its AI expertise because it goes full-throttle on product growth.

    Earlier this month it snagged Varun Mohan, cofounder of AI coding startup Windsurf, as a part of a $2.4 billion expertise deal, and in June named DeepMind alum Koray Kavukcuoglu its first chief AI architect. In the meantime, the corporate provided buyouts to some workers inside its search and advertisements division final month—eight months after Alphabet CFO expressed a necessity for cost-cutting as the corporate’s AI investments surge. 

    The corporate stated on a name with traders in February that it plans to spend $75 billion on AI this 12 months. 

    The important thing quotes

    “We see AI powering an growth in how persons are trying to find and accessing data, unlocking utterly new sorts of questions you’ll be able to ask Google,” Pichai stated. “General queries and industrial queries on Search proceed to develop 12 months over 12 months, and our new AI experiences considerably contributed to this enhance in utilization. We’re additionally seeing that our AI options trigger customers to look extra as they be taught that search can meet extra of their wants. That’s very true for youthful customers.”

    96B Big Google Investments Posts revenue Spurred
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