Vestiaire Collective has expanded U.S. CEO Samina Virk’s remit to additionally oversee advertising and marketing on the luxurious vogue resale platform. She succeeds Marie-Christin Oebel, who served as CMO since 2023, WWD first reported.
Including CMO again to her title, Virk steps into acquainted territory. She joined Vestiaire Collective in 2014 as its first U.S. president and CMO, main the corporate’s entry into the U.S. market. She has a background in advertising and marketing, having served as CMO at private buying and styling model Threads Styling and holding advertising and marketing management roles at eBay and Goal. She rejoined Vestiaire Collective in 2023.
As CMO, Virk will oversee international model and inventive, social media, PR, and influencer advertising and marketing within the U.S., which now accounts for 20% of the corporate’s total enterprise.
She’s going to report back to Fanny Moizant, president and co-founder of Vestiaire Collective.
Bridging the CEO-CMO Hole
Streamlining CEO and CMO duties underneath one chief may assist Vestiaire Collective align advertising and marketing objectives with total firm technique.
ADWEEK beforehand reported that misalignment between CEOs and CMOs elevated 20% between 2023 and 2025, as CEOs lack readability on the CMO’s remit and advertising and marketing stays disconnected from firm funds. The CMO title can also be fading, now utilized by simply 40% of selling leaders at Fortune 500 corporations.
“To some enterprise leaders and board administrators, the title conveys a slender concentrate on artistic or model, which doesn’t absolutely seize the complexity of what these entrepreneurs are being requested to do,” Kristin Deutmeyer, a companion at govt search agency Heidrick & Struggles, advised ADWEEK final month.
