Efficiency attire model Rhone has named Kepler its first-ever media company of document, it shared with ADWEEK.
The win follows a three-month aggressive overview involving eight businesses. It marks Rhone’s first devoted media company partnership (the model labored with IMA-House on the inventive facet) because it seems to increase its ladies’s assortment, deepen its psychological health focus, and scale throughout digital and retail.
Rhone’s 2024 media spend is estimated at $27 million, practically all digital, per COMvergence.
“We’ve reached an inflection level,” Bethany Evans, Rhone’s chief advertising and marketing officer, instructed ADWEEK. “We wanted a media accomplice that might assist us scale deliberately with out shedding the soul of the model.” Rhone, a privately owned firm, declined to reveal progress figures.
Kepler will lead technique, media shopping for, and measurement throughout Rhone’s ecommerce enterprise, Amazon presence, in-store retail, and wholesale companions.
“We’re at present targeted on deepening model relevance whereas increasing our attain throughout new and current audiences,” Evans stated. “Meaning persevering with to develop our direct-to-consumer enterprise, driving consciousness and engagement for our ladies’s line, and cementing our place as a pacesetter within the psychological health house.”
Kepler will use its proprietary AI software, Kip AIR, to optimize Rhone’s positioning in a brand new world of AI serps, with the objective of serving to it “perceive how rising AI platforms understand and suggest their model,” stated Remy Stiles, North America CEO at Kepler.
Evans stated Kepler stood out within the overview as a result of as well as for having a status for being progressive, “additionally they understood how essential model advertising and marketing is to us.”
Stiles added that a lot of the crew that pitched the account will even service it. “We construct our pitch groups with the longer term in thoughts, making certain consistency from day one,” she stated.
Rhone was based in 2014 as a premium males’s activewear model. In 2025, it’s amping up its advertising and marketing funding to assist an expanded ladies’s product line, launching campaigns with NBA veteran Kevin Love and LPGA stars Lilia Vu and Lauren Hartlage. It’s additionally doubling down on its Thoughts & Muscle wellness occasions collection.
At Kepler, Rhone joins a shopper roster that features what Stiles described as “DTC and fashionable retail manufacturers” like Champion, FILA, and Hasbro.
“[These brands] prioritize loyalty, agility, and daring pondering,” she added.
