Ozzy Osbourne and Black Sabbath invented “heavy music.” Each steel and punk band at present is a direct results of the creativity that started in that particular group of gifted weirdos. So with out query, Liquid Loss of life is a direct results of Ozzy’s affect that formed the punk and steel music of my childhood, that had such an outsized impression by myself persona, style, and humorousness.
Quick ahead to 2022 once we realized the Osbournes had been followers of Liquid Loss of life and needed to work with us. It was an precise dream come true for me. And when it comes to what Ozzy did for Liquid Loss of life, his commercials are a few of our highest acting on social so far.
Ozzy and Sharon had been each so nice and straightforward to work with, largely as a result of we shared a way of kindness with the same, twisted humorousness. We felt like kindred spirits. In truth, earlier than Ozzy, we first introduced our DNA cans concept to a different huge movie star whose administration group didn’t see as a lot humor in it and thought it may be too dangerous. Ozzy and group immediately liked the idea and thought it was hilarious.
I don’t actually imagine in future or religious magic, however what a beautiful coincidence that Ozzy’s DNA preserved on Liquid Loss of life Iced Tea cans was one among his final contributions on Earth. And one among his final quotes was, “Clone me, you bastards!”
Disruption and disruptors are all the fad in fashionable enterprise, and for good cause—it’s very profitable to steadiness true disruption with fandom. It’s simple to disrupt with one thing bizarre that nobody actually enjoys or cares about; creating one thing really distinctive, that can be extensively adored, is way more uncommon.
Ozzy was a grasp disruptor. He disrupted rock music and stardom with a superhuman dose of depth. He made the Mick Jaggers and Robert Vegetation of yesteryear appear to be primary cable. Which made Ozzy bigger than life, nearly to the extent of folklore. Even to at the present time, there are individuals debating whether or not he bit the pinnacle off an actual bat or faux one.
On the finish of the day, what Ozzy actually did was encourage generations of rebellious weirdos that we too may discover actual success. He confirmed thousands and thousands that you just don’t should appear to be a trend mannequin or play blissful music to win. With the appropriate degree of expertise and depth, anybody may break by.
This ushered in a surge of unassuming freaks who began ’80s bands like Metallica, Misfits, Slayer, and Motley Crue—who all had ridiculous success and formed the trendy panorama of heavy music at present. And all of these bands are much more in style in 2025 than they had been within the ’80s; they outlived so many different gimmicks from that decade.
Heavy music, significantly steel, is among the most common genres globally. It’s the precise “world music” style, and Ozzy was one of many greatest contributors to its inception. If you happen to search on-line, you could find music movies of a younger woman in Indonesia with thousands and thousands of views, who shreds unimaginable guitar covers of Lamb of God and numerous different steel bands. She, too, is a component Ozzy.
And don’t overlook that The Osbournes in 2002 primarily created the trendy actuality tv style. The Kardashians have Ozzy to thank as properly.
Legend is a phrase thrown round a bit of too frivolously today, however Ozzy is among the uncommon, true legends. He’s nearly mythological. Keep in mind, child, there’s heroes and there’s legends—heroes get remembered, however legends by no means die.
