After the unicorn tech firm, Astronomer, went mega-viral when two of its high executives have been caught in a romantic second on the large display at a Coldplay live performance (each are married to different folks), it set off a week-long information cycle of infinite memes, late-night jokes, and even made the night information.
It additionally led to the resignations of each executives, now-former CEO Andy Byron and former HR chief, Kristin Cabot. And whereas many firms would possibly usher in disaster communications consultants in a state of affairs like this, others take a line from Ryan Reynolds.
Astronomer employed Coldplay frontman Chris Martin’s ex-wife, the Oscar-winning actress and Goop entrepreneur, Gwyneth Paltrow, to be a “momentary spokesperson” for the corporate. In a video posted to Instagram, Paltrow says that she was employed to “communicate on behalf of the 300-plus workers at Astronomer.”
Associated: How Ryan Reynolds’ Advertising and marketing Company Retains Making Viral Hits
“We have been thrilled, so many individuals have been interested by data-workflow animation,” Paltrow jokes.
The spot was produced by Ryan Reynolds’s manufacturing firm, Most Effort, which is understood for its comedic adverts, together with the notorious Peloton advert that additionally capitalized on controversy.
Thanks on your curiosity in Most Effort, @astronomerio! We’ll now get again to what we do finest: movement photos with Hugh Jackman, Fastvertising and Wrexham soccer. We’ll depart knowledge workflow automation to ̶G̶w̶y̶n̶e̶t̶h̶ ̶P̶a̶ Astronomer. pic.twitter.com/ayeo65Y0KC
— Most Effort (@MaximumEffort) July 27, 2025
Final week, Astronomer co-founder and interim CEO Pete DeJoy wrote on LinkedIn that it has been “uncommon and surreal” for the workforce on the non-public knowledge infrastructure startup because the scandal went viral world wide.
Associated: Astronomer’s New CEO Addresses the Viral Coldplay ‘Kiss Cam’ Fiasco: ‘Uncommon and Surreal for Our Crew’
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After the unicorn tech firm, Astronomer, went mega-viral when two of its high executives have been caught in a romantic second on the large display at a Coldplay live performance (each are married to different folks), it set off a week-long information cycle of infinite memes, late-night jokes, and even made the night information.
It additionally led to the resignations of each executives, now-former CEO Andy Byron and former HR chief, Kristin Cabot. And whereas many firms would possibly usher in disaster communications consultants in a state of affairs like this, others take a line from Ryan Reynolds.
Astronomer employed Coldplay frontman Chris Martin’s ex-wife, the Oscar-winning actress and Goop entrepreneur, Gwyneth Paltrow, to be a “momentary spokesperson” for the corporate. In a video posted to Instagram, Paltrow says that she was employed to “communicate on behalf of the 300-plus workers at Astronomer.”
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