NBC Information’ As we speak’s longtime perch on the high of the Adults 25-54 demo has come to an finish as ABC Information’ Good Morning America overtakes it, turning into America’s most-watched morning present for the week of July 21.
The final time GMA held the highest spot in each measured classes was the week of August 7, 2023. GMA gained the week within the advertiser-coveted demo by 7,000 viewers.
As we speak was additionally the one morning present to lose viewers throughout the board through the week.
In accordance with live-plus-same-day knowledge from Nielsen, GMA averaged 2.625 million whole viewers and 481,000 viewers within the A25-54 demo for the week of July 21. In comparison with the earlier week, ABC Information’ morning present was up +1% in whole viewers and +8% within the demo. its efficiency to the identical week in 2024 (week of July 22), GMA was down by -1% in whole viewers and was flat within the demo.
As we speak now occupies second place in each measured classes, with 2.297 million whole viewers and 474,000 demo viewers for the just-concluded week. The printed noticed losses of -5% in whole viewers and -10% within the demo in comparison with the earlier week. It misplaced its No. 1 placement within the demo by 7,000 viewers. the way it carried out throughout the identical week in 2024, As we speak was down in whole viewers by -12% and by -20% within the demo.
CBS Mornings had 1.8 million whole viewers and 287,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was down -2% in whole viewers however noticed double-digit positive factors of +11% within the demo—the one community with constructive double-digit motion in both of the measured classes. In comparison with the identical interval in 2024, CBS Mornings skilled a -10% decline in whole viewers and a -20% decline within the demo.
ABC NBC CBS • Complete Viewers: 2,625,000 2,297,000 1,800,000 • A25-54: 481,000 474,000 287,000
