What Is Google Tendencies?
Google Tendencies is a free device for analyzing search time period recognition over time throughout areas and languages, utilizing a scale from 0-100. It helps companies optimize advertising methods primarily based on real-time search information.
Google Tendencies visualizes search curiosity over time. It exhibits traits primarily based on location and timeframe, nevertheless it doesn’t present precise search volumes.
Right here’s an instance of a Google Tendencies graph:
Why Google Tendencies Issues for search engine optimization Success
Google Tendencies helps you establish rising traits and keep away from subjects with declining curiosity so you possibly can guarantee your content material stays related.
The device additionally helps you analyze seasonal traits and regional pursuits, serving to you decide the suitable time, place, and language for creating and distributing content material.
However Google Tendencies solely exhibits relative curiosity, not precise search quantity. To substantiate a subject’s potential, you’ll must cross-reference with different instruments for exact information.
Use Semrush’s suite of instruments to test the month-to-month search quantity and discover extra related key phrases for the search phrases you discover with Google Tendencies.
Learn how to Use Google Tendencies to Enhance Your search engine optimization Efforts
Discover Standard Subjects in Particular Time Frames and Areas
Choose a timeframe and area to seek out well timed and related subjects to focus on in your search engine optimization campaigns.
First, go to Google Tendencies and enter a search time period. Choose the specified nation and timeframe.
The default setting exhibits information for the previous day.
You can too discover international traits by deciding on “Worldwide.”
You may alter each the placement and timeframe for extra tailor-made outcomes. This helps you gauge traits and plan accordingly.
Examine Search Time period Recognition in Completely different Classes
Google Tendencies lets you evaluate a single search time period throughout enterprise classes to assist guarantee your content material aligns together with your viewers’s pursuits.
Merely click on on “All classes” and choose the class you wish to discover.
For instance, let’s evaluate the recognition of the search time period “chatgpt” in two classes: Autos & Autos and Magnificence & Health.
In Autos & Autos, “chatgpt” peaked in April 2025 however is declining.
In distinction, in Magnificence & Health, “chatgpt” has been steadily growing through the earlier 12 months.
This comparability exhibits how curiosity can fluctuate throughout classes and areas. So you possibly can keep targeted on what issues to your viewers.
Examine Completely different Search Phrases to Gauge Recognition
Google Tendencies additionally helps evaluate a number of search phrases. This lets you establish the preferred subjects.
For instance, let’s evaluate “chatgpt,” “claude,” and “gemini ai.”
Click on “+ Examine” and enter the search time period.
You’ll rapidly see which phrases dominate.
And whether or not there are variations in language preferences.
For instance, the phrases “london relocation” and “shifting to london” appear fairly related, however the latter appears extra fashionable.
Google Tendencies can assist you discover delicate nuances in your viewers’s language.
Discover Seasonality Patterns
Google Tendencies exhibits seasonality patterns, which can assist you intend your content material calendar successfully.
For instance, curiosity in “Mom’s Day items” rises each April in anticipation of the Might 10 vacation.
However if you wish to publish a Mom’s Day reward information, plan to publish it one month early to seize curiosity in the beginning of the annual development line.
In case your business is very seasonal, this device can assist you optimize timing for content material and campaigns.
Use the ‘Trending Now’ Function to Discover Rising Subjects
The “Trending Now” window exhibits subjects which have seen a speedy enhance in curiosity over the previous 4, 24, or 48 hours, and 7 days.
The graph exhibits you when the development began and the approximate search quantity for it.
For instance, traits within the “Sports activities” class may give you well timed content material concepts.
By monitoring these traits, you possibly can establish rising subjects related to your small business.
While you discover one thing that your small business has a singular perspective on or recent information about, you possibly can soar on the development by including that subject instantly to your content material calendar.
Monitoring the “Trending Now” window is nice for reactive PR, which is a public relations technique the place you reply rapidly to occasions, breaking information, or traits.
Apply Google Tendencies Insights Throughout Channels
Discover New Concepts for Your Content material Calendar
Google Tendencies helps you generate new concepts to your content material calendar by analyzing associated subjects.
After researching a particular time period, scroll all the way down to the “Associated subjects” and “Associated queries” sections to seek out trending subjects to your viewers.
On this instance, Ghibli-style animations are at the moment rising in recognition.
Click on “Rising” to change to “Prime” outcomes. This exhibits subjects with the best general curiosity, not simply throughout the chosen timeframe.
This function helps you establish top-performing subjects and rising traits. Use it to seek out content material concepts with excessive potential to drive natural site visitors and enhance enterprise income.
Carry out Key phrase Analysis
After discovering an rising subject on Google Tendencies, validate its viewers relevance and potential to drive site visitors by performing key phrase analysis.
Use the Key phrase Magic Software to enter the rising search time period, discover associated subtopics, and test key metrics. This helps verify if the subject can entice natural site visitors and generate extra income.
For instance, if you happen to run an affiliate weblog about generative AI instruments and see rising curiosity in “chatgpt,” you possibly can deal with associated content material.
Trying on the outcomes, you possibly can see that customers are searching for a mixture of login pages, checking if ChatGPT is down, and ChatGPT-related instruments.
Subsequent, analyze the search intent (the aim behind the search):
- Navigational (N): The searcher is searching for a particular web page or website
- Informational (I): The searcher desires to be taught one thing
- Business (C): The searcher is exploring choices earlier than buying
- Transactional (T): The searcher is able to make a purchase order
Revisit your record to establish subjects with industrial intent, which might drive income, reminiscent of device comparisons or alternate options.
Additional prioritize by reviewing the next columns:
- Quantity: Represents the common variety of month-to-month searches for the key phrase
- Key phrase Problem (KD%): Represents how exhausting it could be to rank for this key phrase primarily based on the present competitors
On this instance, the 4 key phrases have equivalent search volumes however fluctuate in key phrase problem. Prioritize key phrases with decrease problem to rank sooner and enhance natural site visitors.
Enhance Your YouTube search engine optimization
Google Tendencies helps you optimize for YouTube search engine optimization by figuring out subjects that may rank properly in YouTube’s search outcomes. So you possibly can create content material round them.
For instance, if you happen to’re a health creator, enter a subject concept like “yoga.”
Then apply these filters:
- Change the “Internet Search” class to “YouTube Search”
- Choose the “All classes” drop-down and select your channel’s theme (e.g., “Magnificence & Health”)
Now, you’ll see the development for “yoga” on YouTube.
The development is steady and nonetheless fashionable, so creating video content material round it may very well be a sensible choice.
To find different video concepts, scroll all the way down to the “Associated subjects” and “Associated queries” sections.
Click on the arrow buttons to discover extra associated outcomes.
This reveals different related subjects, reminiscent of:
- “facial yoga”
- “yoga for seniors”
- “yoga nidra 10 minutes”
These subjects can supply extra content material concepts.
Use Google Tendencies to Discover Concepts for Social Media Content material
Utilizing traits in your social media content material helps you publish what your viewers is considering, primarily based on present traits.
For instance, discover the “Leisure” class within the “Trending Now” tab to seek out popular culture actions to react to in your social media accounts.
If a subject sees a development of greater than 5,000%, it’s thought of a breakout subject.
At Semrush, we leverage breakout subjects like these.
For example, when the Barbie film was introduced, there was lots of buzz.
We responded by creating this Fb put up evaluating how touchdown pages are sometimes designed versus different components of a web site.
It’s a fast option to join together with your viewers and enhance interactions.
Keep away from Widespread Google Tendencies Pitfalls
Widespread errors happen when customers misunderstand how Google Tendencies works.
Right here’s a breakdown of key pitfalls.
Small-Pattern Knowledge Traps
Small-sample information traps happen when spikes in Google Tendencies don’t mirror actual search demand. This typically occurs when a time period with low curiosity sees a slight enhance in searches.
Because of the low baseline, Google Tendencies might present a spike, however the search quantity stays low.
For instance, think about the key phrase “fractional content material workforce.”
The graph exhibits a peak in October 2024, which could lead you to consider it’s an rising development.
However if you test the search quantity for this time period in Key phrase Overview, you’ll discover solely 20 month-to-month searches.
For this reason it’s best to all the time pair Google Tendencies with a extra thorough evaluation utilizing instruments like Semrush.
Misreading Relative Curiosity
Misreading relative curiosity occurs when customers mistake the graph in Google Tendencies for search quantity.
The Google Tendencies graph exhibits relative curiosity, scaled from 0-100—not precise search quantity.
A search time period with “100” on the Google Tendencies graph doesn’t imply it has 100 month-to-month searches or is essentially the most searched question. It solely means the subject had its peak curiosity through the chosen time and within the chosen area.
For instance, the time period “chatgpt” has an curiosity of 63 on the Google Tendencies graph.
However after checking the search quantity, you’ll discover that “chatgpt” is searched by a whole lot of tens of millions of customers worldwide every month.
Then again, the rising time period “generative engine optimization” lately reached 100 on the Google Tendencies graph.
However its search quantity is simply round 2,000 month-to-month searches, in keeping with Key phrase Overview.
Though 2,000 month-to-month searches isn’t insignificant, relying solely on Google Tendencies may result in a probably false conclusion that this subject has a whole lot of 1000’s of potential guests.
All the time double-check and validate information from Google Tendencies with instruments like Semrush for accuracy and context.
Flip Google Tendencies Indicators Into Subsequent Steps
Google Tendencies is a robust device for uncovering insights and reworking development spikes into natural site visitors surges.
Use Google Tendencies to establish rising subjects to your content material.
Then, join Semrush’s Key phrase Overview and Key phrase Magic instruments to evaluate whether or not these subjects can considerably affect your search engine optimization outcomes.
