So what are the large procuring tendencies on TikTok in 2025?
That’s the main target of TikTok’s first-ever U.Ok. procuring report, which highlights all of the merchandise which were gaining traction within the app this yr.
As defined by TikTok:
“[The Shopping Report] gives a deep dive into probably the most influential procuring tendencies and merchandise, spanning style, magnificence, tech and residential. The platform is revolutionising how the nation retailers, with Shoppable movies, LIVE procuring and an expansive market making TikTok Store the UK’s quickest rising on-line retailer in 2024.”
Sure, TikTok Store is gaining traction within the U.Ok., significantly within the magnificence vertical, and as such, it’s value being attentive to the important thing procuring tendencies within the app, and the way they could relate to what you are promoting.
TikTok’s 33-page “Huge Store Report” contains overviews of all the foremost product tendencies within the app, primarily based on search tendencies, hashtag utilization, and orders made in-stream.
The report’s damaged down by vertical, together with particular overviews for style, magnificence, foods and drinks, and extra.
It additionally contains particular pattern highlights for fashionable merchandise, together with Dubai chocolate.
There are additionally pattern notes and insights associated to seasonal shifts and occasions:
And topic-specific explainers on key tendencies:
It’s an fascinating information, which shines a lightweight on a variety of the largest content material tendencies within the app all through this yr.
And sure, it contains an summary of these bizarre Labubu dolls:
These are some helpful notes for manufacturers, throughout a variety of verticals, which may make it easier to get a greater understanding of what resonates with the TikTok viewers, and the way tendencies like these emerge within the app.
After all, it’s centered on the U.Ok. market particularly, however many of those tendencies relate to merchandise which have gained traction worldwide, so it might be of worth for all entrepreneurs.
Value a glance both method.
You may obtain TikTok’s “Huge Store Report” right here.
