You’ve been there. A clean doc. A looming deadline. And the thought: “Can ChatGPT simply write this for me?”
It most likely can. ChatGPT is quick, versatile, and helpful for nearly each a part of the advertising workflow (from brainstorming and outlining to advert copy, search engine optimization duties, and analysis).
However right here’s the place many entrepreneurs go unsuitable: They use ChatGPT as an end-to-end content material creation instrument.
That’s when the cracks begin to present. ChatGPT can’t entry real-time information. Its tone usually wants work. And for those who’re on the free model, it’s caught in 2023. Counting on it for all the pieces from marketing campaign copy to competitor evaluation can result in off-brand content material, missed insights, and hours of avoidable rewrites.
The fact is, some instruments are simply higher for particular jobs.
Whether or not you’re summarizing analysis, scripting movies, writing weblog posts, or optimizing paid campaigns, there’s most likely an AI instrument designed to do it higher than ChatGPT.
On this information, we’re going to introduce you to 9 sensible ChatGPT options. You’ll be taught what every one does greatest, when to make use of it, and the way it may also help your group transfer sooner, create sharper content material, and keep forward of the competitors.
Contents
Why think about a ChatGPT different?
You might be questioning, “Is there a greater AI than ChatGPT?” The quick reply is, it will depend on your use case. So, earlier than we dive into the options, it’s price asking the important thing query: When does ChatGPT fall quick?
Though it’s an extremely highly effective advertising instrument, ChatGPT isn’t designed to deal with each advertising process. Tom Winter, Chief Progress Officer and Co-Founder at SEOwind, explains that a lot of its limitations come all the way down to how entrepreneurs use it.
“The largest false impression is pondering that ChatGPT is aware of issues it doesn’t,” Tom says. “It doesn’t perceive what you are promoting, your market, or your objectives until you explicitly inform it. It’s not a strategist. It’s a robust instrument ready to be directed.”
In different phrases, when the enter lacks readability, the output is obscure, off-brand, or simply plain ineffective.
“ChatGPT falls quick when entrepreneurs fail to supply context or readability about what they really need,” Tom explains. “Too usually, folks toss obscure prompts at it and anticipate brilliance. However this isn’t a magic field. It displays the standard of your enter.”
We lately discovered that ChatGPT incorrectly answered 22% of our questions on PPC advertising.
Even when entrepreneurs use detailed prompts, there are nonetheless limits to what ChatGPT can deal with successfully. Sure duties require capabilities that it merely doesn’t supply. For example, ChatGPT might not be the appropriate match if:
- You depend on real-time or regularly up to date data, equivalent to breaking information, trending matters, or dwell market information.
- You’re aiming for performance-driven outcomes like increased search rankings, stronger conversion charges, or higher consumer engagement.
- You want seamless collaboration with teammates or integration with instruments like Google Docs, Sheets, or mission administration platforms.
- Your content material entails wealthy media codecs like pictures, video, or interactive belongings that transcend plain textual content.
- You frequently work with giant volumes of supply materials and need assistance summarizing, tagging, or organizing lengthy transcripts or analysis paperwork.
These use instances usually demand greater than what ChatGPT can present. And as Tom places it, success with ChatGPT hinges not simply on what you ask, however on understanding when to not ask it in any respect.
This brings us to the difficulty of belief and accuracy.
“One constant problem we’ve seen when producing long-form content material is how confidently ChatGPT hallucinates,” Tom says. “It doesn’t simply make up numbers. It invents sources and even fabricates hyperlinks that look legit at first look.”
If any of those challenges sound acquainted, it could be time to discover AI instruments which might be purpose-built for the precise calls for of recent advertising groups.
ChatGPT options for on a regular basis use
These are versatile instruments designed to assist with a variety of duties, from long-form writing to brainstorming and aggressive evaluation. In case you like ChatGPT however need one thing extra focused, that is the place to begin.
Claude (by Anthropic)
Greatest for: Lengthy-form writing, strategic content material, and synthesizing giant paperwork.
Claude stands out with its huge context window, which permits it to course of and retain focus throughout lengthy, complicated inputs. Whereas ChatGPT would possibly lose the thread midway by way of a 90-minute transcript or a multi-part temporary, Claude holds its floor.
“Claude is healthier at listening to path and executing it totally,” Tom says. “It’s like working with somebody who truly reads the entire temporary earlier than responding.”
This makes Claude particularly beneficial for entrepreneurs prioritizing construction, accuracy, and tone over improvisation. In keeping with Tom, Claude constantly produces drafts which might be nearer to “able to go,” particularly for B2B content material the place logic, readability, and voice alignment matter greater than aptitude.
Why it’s nice:
Paste in an in depth product spec, a transcript from a 90-minute technique name, and your model voice tips, and Claude will produce a cohesive, on-brand plan with minimal prompting. It’s superb whenever you want consistency, nuance, and clear pondering throughout long-form belongings.
Use it for:
- Writing detailed advertising methods.
- Synthesizing competitor, viewers, or product analysis.
- Creating content material that wants precision, construction, and reminiscence.
Why decide it over ChatGPT?
Whereas ChatGPT could be extra artistic, Claude is extra disciplined. In case your prompts are lengthy, layered, or multi-step, Claude is extra prone to observe them by way of with out veering off-track.
Tom explains it as, “ChatGPT tends to come back again with one thing full of life, even witty, but it surely usually drifts off-message or performs quick and unfastened with the information. Claude sticks to the construction, stays factual, and delivers the tone we want (assured, clear, and human).”
In case you’re producing sensible, structured content material that helps actual technique work, Claude is probably going the higher match.
Gemini (by Google)
Greatest for: Analysis, visible content material planning, and Google Workspace integration.
Gemini (previously Bard) shines in environments the place textual content, visuals, and dwell internet information converge. With native integration throughout Google Docs, Sheets, Gmail, and even YouTube, it’s a pure match for entrepreneurs already working contained in the Google ecosystem.
“For me, the most important edge Gemini has is how a lot it smooths out my day by day advertising workflow,” says Tamara Omerović, Advertising Guide at Underdogs Advertising. “As a result of it’s built-in into the instruments I already use, I spend much less time switching between apps and extra time truly doing the work.”
Why it’s nice:
Gemini goes past easy textual content era. It might draft e-mail campaigns in Gmail, assist form content material outlines in Docs, and analyze efficiency information in Sheets—all whereas conserving context between duties. It’s particularly helpful for content material groups working throughout numerous codecs and touchpoints.
“Gemini may use the context from what I’m engaged on to offer extra related ideas,” Tamara explains. “Whether or not I’m drafting advert copy or breaking down marketing campaign outcomes, it’s proper there the place I want it.”
Use it for:
- Researching tendencies and rivals utilizing dwell internet information.
- Drafting content material or campaigns immediately inside Google Workspace.
- Mixing textual content, video insights, and visuals right into a unified content material plan.
Why decide it over ChatGPT?
Whereas ChatGPT excels at artistic ideation, Gemini is constructed for entrepreneurs who dwell inside Google’s productiveness suite. Tamara regularly makes use of it to construct content material briefs and streamline analysis.
“I take advantage of Gemini to rapidly summarize competitor content material and establish gaps or alternatives,” she says. “It helps me create briefs sooner and lets me give attention to technique as an alternative of spending hours combing by way of pages.”
For even deeper content material analysis, she usually turns to NotebookLM, one other Google product.
“I can add paperwork or URLs, ask focused questions, and even generate a thoughts map of a competitor’s web page,” Tamara says. “It’s extremely efficient for recognizing content material gaps or figuring out new angles for shoppers.”
In case your advertising workflow already lives in Google Workspace (and particularly for those who’re juggling analysis, planning, and execution), Gemini is the instrument that matches naturally into your day.
Meta AI
Greatest for: Social content material and engagement at scale.
Meta AI is baked immediately into Fb, Instagram, and WhatsApp. In case you dwell within the Meta ecosystem, it’s turning into a fantastic answer for constructing quick, reactive content material.
“Now we have begun testing Meta AI with shoppers in sure pockets,” says Tyler Masks, Director of Optimization Technique at LocaliQ. “Textual content and graphic enhancements are the 2 largest areas of influence up to now. Nonetheless, many purchasers have particular artistic path, which has saved our adoption from being widespread simply but. As shoppers grow to be extra comfy giving up a few of this management, we anticipate a better adoption charge.”
Meta AI shines in duties that profit from real-time assist—whether or not you’re brainstorming put up concepts, writing DMs, or moderating remark threads. It’s constructed proper into the platforms most entrepreneurs already use day by day, and it’s tuned particularly for high-volume, short-form output.
Why it’s nice:
Must brainstorm put up concepts, reply to DMs, or reasonable feedback? Meta AI can do all of that natively in your workflow.
Use it for:
- Producing new put up concepts rapidly (each textual content and graphics).
- Writing and testing remark replies or variations.
- Mild moderation and engagement help.
Why decide it over ChatGPT?
It’s tuned for short-form social content material and lives contained in the platforms you already use. This mechanically eliminates the necessity for switching tabs and enjoying round with additional instruments. In case you’re posting day by day or dealing with a number of shoppers, it could possibly save critical time.
That mentioned, it’s nonetheless early days.
As Tyler factors out, “Meta’s AI is studying at an extremely quick charge. Studying nonetheless takes time, although. So, strategists adopting AI at this stage have to acknowledge that utilizing AI unchecked just isn’t the very best concept.”
He sees promise in the place the instrument is headed: “It’s solved a number of scalability and effectivity questions, however constant high quality stays a big hurdle in the meanwhile. Efficiency would be the largest take a look at AI has to move earlier than turning into a real fixture in advertising.”
In case you’re already deep within the Meta suite and need assist scaling your social presence with out consistently reinventing the wheel, Meta AI is price exploring (particularly because it matures).
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ChatGPT options for advertising
These instruments are purpose-built for entrepreneurs. In case you’re attempting to transform, rank, or drive motion, these platforms deliver extra construction, automation, and marketing-specific options than ChatGPT.
Copy.ai
Greatest for: short-form copy that converts.
Nathan Thompson explains the way to create a weblog author agent in Copy.ai on LinkedIn.
Copy.ai is greater than only a headline generator. Whereas many AI instruments can produce first rate short-form copy with the appropriate context, Copy.ai stands out by managing that context extra intelligently and at scale. It’s a robust choice for solo entrepreneurs, ecommerce groups, and content material professionals who want copy that stays constant throughout belongings, campaigns, and languages.
“In case you’re simply doing one-off tweets or headlines, ChatGPT is ok,” says Nathan Thompson, Head of Content material Technique at Copy.ai. “However if you need consistency, adaptability, and the power to swap fashions on the fly, Copy.ai in workflow mode wins each time.”
Why it’s nice:
Copy.ai helps frameworks like AIDA and PAS natively, making it simple to generate conversion-optimized copy with minimal prompting. However the true energy lies in its workflows. You may add all the pieces out of your sitemap to Google Analytics information to product specs and construct chains that information the AI’s output along with your model’s full context baked in.
“It seems like having an in-house author who remembers each element,” Nathan says, “moderately than a Fiverr freelancer you need to temporary from scratch every time.”
Use it for:
- Writing and refreshing product descriptions at scale.
- Producing advert headlines, e-mail topic strains, and CTAs.
- Repurposing weblog content material for paid and natural social campaigns.
Why decide it over ChatGPT?
Copy.ai is purpose-built for advertising. It doesn’t simply reply to prompts—it really works from a saved, structured understanding of what you are promoting.
Nathan explains how this advantages ecommerce groups specifically. “When you’ve got 100 SKUs that want refreshed descriptions, you’ll be able to add a CSV and hit generate. Out come 100 polished drafts in seconds—all aligned along with your model voice.”
For any group operating A/B assessments, managing a number of product strains, or seeking to centralize their messaging, Copy.ai affords a extra scalable, environment friendly answer than general-purpose instruments like ChatGPT.
Jasper
Greatest for: Advertising groups that want brand-safe content material at scale.
Jasper is a marketing-focused AI platform constructed for velocity, consistency, and collaboration. In contrast to ChatGPT, which is a general-purpose instrument, Jasper is explicitly designed to assist groups produce on-brand blogs, advertisements, and emails with out fixed immediate tweaking.
Why it’s nice:
Jasper comes with built-in model voice controls and advertising frameworks (like AIDA or PAS) that assist every bit of content material keep aligned along with your messaging. Its “Insights” dashboard additionally highlights when tone drifts off-brand, giving groups extra management over AI outputs.
Use it for:
- Scaling weblog posts, advertisements, and e-mail campaigns whereas conserving voice constant.
- Flagging off-brand or inaccurate phrasing earlier than content material goes dwell.
- Enabling a number of group members to generate AI content material safely in a single atmosphere.
Why decide it over ChatGPT?
ChatGPT is versatile, however Jasper is structured for advertising groups. You don’t should re-teach your tone with each immediate, and also you get governance options ChatGPT lacks—like team-wide collaboration, model voice enforcement, and built-in advertising templates. It’s the sooner, safer selection when scaling content material creation is a precedence.
ChatGPT options for productiveness
Typically AI isn’t a standalone product—it’s embedded into your workflow. These AI productiveness instruments assist groups get extra out of conferences, content material planning, and data administration.
Notion AI
Greatest for: Content material group and creation inside Notion.
Notion AI helps you to summarize pages, generate outlines, brainstorm concepts, or restructure content material immediately inside your Notion workspace. It’s not a standalone author, but it surely’s deeply useful if Notion is the place your group works.
Why it’s nice:
Notion affords some ways to enhance your workflows and save time on redundant duties. You should utilize it to optimize your calendar, arrange your inbox, and enhance your note-taking. And since all of these features occur in the identical digital house, you’ll be able to coordinate them so all the pieces stays aligned.
Use it for:
- Creating advertising briefs.
- Summarizing analysis docs.
- Organizing launch plans.
Why decide it over ChatGPT?
Notion affords tight integration along with your present content material stack. There’s no copy and pasting between platforms required.
Otter AI
Greatest for: Transcription and assembly evaluation.
Otter.ai is the go-to for turning calls into content material. It transcribes conferences and interviews, identifies key takeaways, and allows you to tag or extract quotes for reuse.
Why it’s nice:
Whereas many AI instruments attempt to be many issues for many individuals, Otter focuses on being the best choice for getting quick, actionable takeaways from conferences and different recorded content material.
Use it for:
- Turning buyer interviews into case research
- Summarizing group conferences
- Pulling quotes for advertising copy
Why decide it over ChatGPT?
ChatGPT can’t transcribe audio. Otter can, and it’s designed for extracting insights from speech.
Microsoft Copilot
Greatest for: Inside model use monitoring and productiveness in Microsoft environments.
Copilot is Microsoft’s generative AI assistant constructed into Phrase, Excel, Groups, and Outlook, with added attain in Bing and the Edge browser. Whereas it’s not a devoted LLM brand-monitoring platform, it’s a significant touchpoint for a way AI references your model—inside emails, assembly recaps, and enterprise search outcomes.
Why it’s nice:
Copilot integrates with Microsoft Graph, that means it could possibly pull context from paperwork, calendars, and e-mail threads to generate summaries, proposals, and inner content material that might embody your model. For search engine optimization and model groups, Bing’s AI solutions additionally signify a new zero-click house the place your model could seem.
Use it for:
- Summarizing inner docs, conferences, or emails the place your model is mentioned.
- Recognizing how Copilot interprets and represents firm data internally.
- Exploring Bing’s AI solutions as a part of your model visibility technique.
Why decide it over ChatGPT?
If your organization runs on Microsoft 365, Copilot lives the place the work already occurs. It’s constructed for enterprise-grade management with audit logs and admin oversight, giving IT and comms groups some visibility into how AI-generated content material makes use of model information.
ChatGPT options for analysis
When accuracy and attribution matter, you want instruments that prioritize real-time information, sources, and context, not simply wordy solutions.
Perplexity AI
Greatest for: Net-connected analysis with citations.
Perplexity is what you get whenever you mix a search engine with an LLM. It’s nice for locating correct, cited data quick. Each reply consists of hyperlinks and sources, making it superb for validating content material or conducting aggressive analysis.
“We use Perplexity to assemble stats, quotes, and case research—mainly, any laborious information that may increase the E-E-A-T of our articles,” Tom says. “It’s grow to be a go-to instrument for making content material extra reliable and grounded in actual sources.”
Why it’s nice:
Perplexity pulls verifiable data from the net and presents it with hyperlinks and citations upfront. It’s particularly helpful for entrepreneurs engaged on content material that requires up-to-date information, third-party validation, or research-backed insights.
“In comparison with Google, it saves time by supplying you with a summarized reply with citations proper out of the gate,” Winter explains. “No digging by way of 10 open tabs. And in contrast to ChatGPT, it doesn’t hallucinate or depend on outdated information.”
Use it for:
- Sourcing correct, current information factors for content material.
- Summarizing market, trade, or regulatory tendencies.
- Validating claims and backing them up with references.
Why decide it over ChatGPT?
ChatGPT is superb for drafting and ideation, however relating to cited, real-time data, Perplexity is much extra dependable.
“It’s not simply quick. It’s accountable,” Tom says. “That’s what makes it a sport changer for research-driven content material.”
At SEOwind, Perplexity can also be a part of their inner AI workflow. Their brokers pull recent information from Perplexity and insert it immediately into article drafts.
“Whether or not we’re creating one thing new or updating older content material, Perplexity provides us credible enter we will hint again to the supply,” Tom explains. “It’s a significant shortcut for enhancing content material accuracy and trustworthiness.”
In case you’re critical about Google’s E-E-A-T tips, Perplexity is the analysis assistant you’ve been ready for.
How to decide on the appropriate ChatGPT options
New AI instruments pop up on daily basis, it appears. And everybody has their favorites. However which ChatGPT options do you have to use?
All of it will depend on what that you must accomplish. Right here’s a listing of frequent use instances and the very best AI instrument for them.
You don’t should depend on a single ChatGPT different
ChatGPT is highly effective. But it surely’s not your solely choice and infrequently the very best instrument for each job.
Trendy entrepreneurs are constructing cohesive AI stacks: thoughtfully combining specialised instruments to remove bottlenecks, enhance high quality, and scale their efforts with out scaling their headcount.
For instance, a sensible AI stack would possibly embody Claude for long-form technique paperwork, Jasper for high-converting advert copy, Perplexity for up-to-date analysis with citations, and Notion AI for inner group workflows. Once you play every instrument to its power, the result’s sooner execution, higher messaging, and fewer reliance on generalist outputs that want heavy enhancing.
The neatest factor you are able to do is to match the instrument to the duty.
Strive a couple of of those out. Most supply free plans or trials. With the appropriate combo, you’ll spend much less time wrestling with prompts and extra time executing actual advertising work.
