America spent $271.2 billion on digital promoting in 2024, greater than every other nation, but fraud nonetheless impacts 16.73% of advert transactions. In Australia, the issue is even worse at 18.76%. Europe follows at 19.51%, with Asia averaging 21.89%. Globally, almost $100 billion is misplaced to advert fraud yearly.
Right here’s the uncomfortable fact the trade doesn’t wish to acknowledge: This isn’t taking place for lack of know-how. It’s taking place as a result of the incentives
are damaged.
Scale over scrutiny
The 2024 information reveals a troubling sample that has persevered for over a decade. Adtech platforms should not incentivized to get rid of fraud, solely to handle it simply sufficient to remain in enterprise.
