Omnicom Media Group’s PHD has been appointed OpenAI’s world media company of file (AOR), a spokesperson confirmed to ADWEEK.
The company will deal with world media planning and shopping for for the ChatGPT-maker.
The appointment marks OpenAI’s first world media company partnership, following a mixture of in-house and challenge efforts. It comes as OpenAI accelerates its client advertising and marketing funding.
The AI firm started working with PHD earlier this yr, when it launched a digital and social marketing campaign selling ChatGPT as a research support for faculty college students. The inventive was completed in-house by OpenAI.
In late 2024 OpenAI employed of Kate Rouch, former CMO at Coinbase, as its first chief advertising and marketing officer. Below her management, OpenAI made its Tremendous Bowl debut in February with a 60-second animated spot titled The Intelligence Age, created with Accenture Music.
In June, Rouch introduced she would take a three-month medical depart following a breast most cancers prognosis. Former Meta CMO Gary Briggs is serving as interim head of promoting in her absence.
In keeping with COMvergence, OpenAI spent lower than $1 million on U.S. media in 2024, however that determine is rising because it seeks to develop its model amid the AI arms race.
The OpenAI win follows a high-stakes yr for PHD. By the top of 2024, 37% of its shopper base—representing $4 billion in billings—had gone into overview. The company retained 85% of that enterprise and topped COMvergence’s 2024 new enterprise rankings, incomes its second consecutive International Media Company of the Yr title from ADWEEK.
In the meantime, OpenAI has just lately explored nearer ties with companies utilizing its AI instruments, reportedly asking for upfront commitments for its tech.
