Barbie has made no secret of the truth that she’s a ladies’s hockey fan, however now she’s teaming with the PWHL and Canadian donut franchise Tim Hortons to show it.
Whereas the Skilled Ladies’s Hockey League (PWHL) made Barbie and guardian firm Mattel official companions throughout its first season in 2024—teaming up on content material and Barbie Night time recreation promotions—the league has by no means had a doll to name its personal. The partnership has yielded Barbie PWHL merchandise and a full PWHL Barbie collaboration with Toronto-based label The Peace Collective, however no signal of Barbie herself.
Beginning Aug. 8, nonetheless, Barbie Tim Hortons PWHL dolls shall be obtainable at TimShop.ca and store.thepwhl.ca for Canadian followers, and at store.thepwhl.com for followers in the USA. On Aug. 11, they’ll be stocked at Tim Hortons eating places in Canada.
“Our objective is to encourage the subsequent era of hockey gamers by bringing these Barbie dolls to life in partnership with Tim Hortons and the PWHL,” stated Tara George, normal supervisor at Mattel Canada. “These Barbie dolls replicate our dedication to championing the assumption {that a} woman will be something she needs to be—together with a hockey participant—in and out of doors of the playroom.”
There are two Barbie Tim Hortons PWHL Dolls, impressed by Crew Barbie athletes together with tennis celebrity Venus Williams and Canadian soccer legend Christine Sinclair—in addition to PWHL stars Sarah Nurse and Marie-Philip Poulin, who have been acknowledged as Barbie function fashions in 2020. Every Barbie doll has a Tim Hortons PWHL hockey jersey, hockey stick, helmet, and skates, priced at $34.99 Canadian—or roughly $25.45 U.S.
“We’ve heard from followers throughout the league that they’re desperate to see Barbie Tim Hortons PWHL Dolls, making this collaboration with Tim Hortons and Barbie an excellent match,” stated Amy Scheer, evp of enterprise operations on the PWHL.
With every sale, $5 Canadian ($3.64 U.S.) goes to The Grindstone Award Basis, a Canadian charity that gives monetary help to feminine hockey gamers beneath the age of 19. It’s a invaluable contribution, because the PWHL’s efforts in Canada are sometimes rewarded. Not solely have video games in Toronto and Montreal obtained document attendance, however the most-attended video games in the course of the PWHL’s nine-city Takeover Tour of North America have been in Edmonton (17,518), Quebec Metropolis (18,259), and 2026 PWHL growth metropolis Vancouver (19,038).
“We’re particularly proud that this initiative additionally makes a significant affect, because the Grindstone Basis continues to remodel the lives of ladies throughout Canada by serving to to take away obstacles and create extra alternatives for the subsequent era of gamers,” Scheer stated.
@timhortons Celebrating women in sport 🩷🏒🤝 In partnership Tims, Barbie and the PWHL, all-girl hockey groups hit the ice throughout three PWHL intermissions in Toronto, Ottawa and Montreal repping their Tims x Barbie jerseys – a tremendous reminder that women can do something. #TimHortons #hockey #TimbitsHockey #PWHL #hockeytok ♬ unique sound – Tim Hortons
In the meantime, Tim Hortons left all of it out on the ice for this specific promotion. Its restaurant on Dundas Road West in Toronto has been redone in Barbie pink and PWHL purple by means of Aug. 13. Its rewards members who purchase a doll shall be entered to win a PWHL gameday expertise.
There’s even a Tims Barbie hoodie at TimShop.ca and a Barbie PWHL Donut—a yeast ring with white icing and pink sprinkles—and Barbie Pineapple Dragon Fruit Quenchers at sure places.
“Tim Hortons is extremely pleased with our hockey management in Canada, together with how our native restaurant homeowners collectively assist 100,000 youth gamers in communities throughout the nation yearly by means of Timbits Hockey,” stated Hope Bagozzi, CMO of Tim Hortons.
