Liv Schreiber, 28, was a current school graduate working in New York Metropolis, constructing companies and a social media following, when she observed that quite a lot of content material in her orbit centered on “maintaining with the Joneses” and summers spent with “slick-back buns” within the Hamptons. “I used to be like, , I actually simply want I might soar within the lake and put on no make-up and return to sleepaway camp,” Schreiber tells Entrepreneur.
Picture Credit score: Courtesy of Camp Social. Liv Schreiber.
Schreiber was well-positioned to carry her thought to life. In 2019, she launched Model Caffeine, a digital advertising and marketing company, and in 2022, she based Sizzling and Social, a social group that hosts meet-up occasions the place individuals of their 20s and 30s could make new associates.
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The 2-time founder already knew how one can harness the facility of branding and social media to forge in-real-life connections, and in Might 2023, she was decided to use that experience to Camp Social. Schreiber’s first camp came about just some months later, in August, with 150 ladies in attendance.
Picture Credit score: Courtesy of Camp Social
Since then, Camp Social has solely grown in reputation. The upcoming camp, which price $880 per ticket and will probably be held August 22-24, offered out in 24 hours. Camp Social has additionally expanded to supply two camps per yr as an alternative of 1; the primary fall weekend will probably be September 26-28.
“ I’m agency in my perception that that is what everybody’s going to be doing in just a few years.”
Schreiber has only one rule for Camp Social’s campers: Everybody comes solo and leaves as associates. “It is a lunch desk the place everyone seems to be welcome to take a seat,” she says.
Camp Social hosts ladies ages 21 and older (the oldest camper to date was 65) and bunks them by age. Nonetheless, inter-generational friendships are additionally widespread, as campers meet new associates based mostly on the actions they select all through the weekend, Schreiber says.
Picture Credit score: Courtesy of Camp Social
The price of a ticket to Camp Social covers the weekend’s bills, from the bus trip from New York Metropolis to the Pocononos — an “iconic” begin throughout which individuals are “singing, dancing and assembly one another,” Schreiber says — to the in depth checklist of instructor-led actions, from boating to archery, yoga, candle-making and extra, and branded goodie luggage, which embrace a wide range of merchandise.
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“I prefer to deal with it like an influencer model journey for the buyer,” Schreiber says. “ I’m agency in my perception that that is what everybody’s going to be doing in just a few years. I have been shouting right into a black gap, making an attempt to [get] manufacturers to know that influencers aren’t shopping for their merchandise — customers are.”
Schreiber stresses that Camp Social solely options merchandise that she actually believes in and has turned down those who aren’t the precise match. A few of Camp Social’s sponsors embrace Dunkin’, fast-casual restaurant chain Dig Inn and nonalcoholic wine model Fre.
Picture Credit score: Courtesy of Camp Social
Schreiber is at all times looking out for brand new choices in service of what she calls “crucial” a part of Camp Social: Facilitating group and new friendships. “We are able to provide every thing and any model on the earth, however on the finish of the day, it is in regards to the relationships,” Schreiber says.
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“Folks have to know [that] connection is so necessary. Offline.”
“Group” is the brand new buzzword for a lot of manufacturers constructing a presence on-line — and Schreiber has blended emotions about it. “It makes me each comfortable and unhappy as a result of typically individuals go into it with the unsuitable intentions or the intention of making one thing simply to promote,” she says.
Today, it is authenticity and storytelling that make individuals and types stand out, in line with Schreiber.
On her personal social media accounts, Schreiber notices that the movies that carry out the very best are these through which she delves into the “why” behind her beginning Camp Social — and the real-life connections shaped. A number of associates she met at Camp Social attended her current wedding ceremony. One among them gave a speech; one other signed the ketubah.
Picture Credit score: Courtesy of Camp Social
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In an period when many People wrestle to domesticate significant relationships greater than ever earlier than — 21% of U.S. adults really feel lonely, and 73% attribute it to know-how, in line with a current report from Harvard Graduate College of Schooling — in-person connection stays Schreiber’s main aim.
“There’s an enormous model story that we are able to inform right here,” Schreiber says, “however the principle factor that folks have to know is that connection is so necessary. Offline. We have to make the most of social media as a instrument to be social and deal with the loneliness epidemic.”
This text is a part of our ongoing Ladies Entrepreneur® collection highlighting the tales, challenges and triumphs of operating a enterprise as a girl.
Liv Schreiber, 28, was a current school graduate working in New York Metropolis, constructing companies and a social media following, when she observed that quite a lot of content material in her orbit centered on “maintaining with the Joneses” and summers spent with “slick-back buns” within the Hamptons. “I used to be like, , I actually simply want I might soar within the lake and put on no make-up and return to sleepaway camp,” Schreiber tells Entrepreneur.
Picture Credit score: Courtesy of Camp Social. Liv Schreiber.
Schreiber was well-positioned to carry her thought to life. In 2019, she launched Model Caffeine, a digital advertising and marketing company, and in 2022, she based Sizzling and Social, a social group that hosts meet-up occasions the place individuals of their 20s and 30s could make new associates.
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