Sinclair has named Billy Robbins vp of Station Gross sales Operations.
On this newly created function, Robbins will assist lead AMP Gross sales and Advertising Options’ day-to-day gross sales efforts throughout Sinclair’s broadcast stations to drive progress, enhance effectivity, and streamline operations. Robbins will report back to Ryan Moore, SVP and CRO.
“Billy is a confirmed chief with a deep understanding of our station operations and a transparent observe file of delivering outcomes,” mentioned Robbins. “His skill to align groups, streamline processes, and drive efficiency can be instrumental as we proceed evolving AMP Gross sales and Advertising Options to fulfill our shoppers’ wants. I’m assured Billy will assist take our gross sales operations to the subsequent degree.”
Robbins final labored as vp and common supervisor of Sinclair’s Baltimore stations, WBFF-WNUV-EBFF. He joined Sinclair in 2003 as common gross sales supervisor in Baltimore, earlier than being elevated to station supervisor after which vp and gm in 2021.
“I’m honored to step into this new function and help the unimaginable work taking place throughout our station gross sales groups. Having spent a lot of my profession at Sinclair, I’m excited to assist form the subsequent section of progress, collaboration, and innovation throughout our markets,” mentioned Robbins.
