On Monday, Subway named David Skena as its chief new advertising officer for North America. Skena was most lately with Krispy Kreme, the place he was govt vp and chief progress officer.
“It’s nice to have the opportunity be a part of this iconic model at such an vital time for the enterprise,” Skena mentioned in a LinkedIn submit. “There’s so much to study, so much to do, and numerous enjoyable available with a fantastic workforce alongside the way in which.”
Whereas at Krispy Kreme, Skena positioned a premium on insights- and creative-driven earned media methods that persistently generated widespread protection. He has additionally labored at Ruby Tuesday, PepsiCo, Andersen Consulting (now Accenture), and Pc Sciences.
His arrival at Subway comes at a time when the sandwich chain is seeing a metamorphosis inside its management ranks.
Greg Lyons was appointed international CMO in Could. Lyons joined Subway from PepsiCo, the place he had been CMO of its North American beverage division since 2017.
In July, Jonathan Fitzpatrick was named CEO of the corporate following a complete search that noticed him come from Pushed Manufacturers, the place he was ipresident and CEO.
Subway introduced further govt appointments Monday: Damien Harmon was named president of North America; Tracy Gehlan president of Europe, the Center East, and Africa; and Artemio Garza president of Latin America and Caribbean.
