“Rage bait,” web shorthand for content material made to impress and monetize fury, has dominated advert business headlines just lately. Deliberately or not, manufacturers have gotten shoppers all riled up over the previous couple of weeks.
First, there was American Eagle’s “Sydney Sweeney Has Nice Denims” marketing campaign, which critics charged as “pro-eugenics.” Then got here E.L.F’s partnership with comic Matt Rife, reproached for making mild of home violence in his 2023 Netflix comedy particular. And a $48 face shapewear band from Kim Kardashian’s Skims, marketed by the star on Instagram as one thing to “snatch your little chinny chin chin,” additionally sparked a debate over selective magnificence requirements.
