Instagram has added a brand new characteristic that may allow Reels creators to successfully construct their very own collection, by way of varied Reels clips, by linking Reels to at least one one other in-stream.
As you possibly can see on this instance, through the use of the brand new “Hyperlink a reel” choice inside the composer, you possibly can join up a number of Reels into an ongoing set. It’s also possible to join older Reels by tapping the overflow menu and choosing the identical.
So now, if in case you have a number of clips on the identical subject, and also you need to lead your viewers by way of the sequence, you possibly can join them up inside the app, which can add a “Watch Half 2” (or no matter quantity within the sequence) to the underside of the clip.
Instagram says that this can allow expanded storytelling in short-format, whereas additionally giving creators one other means to prepare their content material, and information customers by way of associated clips.
Which, it’s additionally value noting, you possibly can already do on TikTok. TikTok provides simplified linking, in addition to its “Collection” choice that permits creators to construct a group of linked movies.
So like a variety of Instagram options, it’s not totally new, however it’s new to IG, and it’ll present extra useful connection between associated clips.
Instagram says that this has been a much-requested characteristic, and it could possibly be an enormous assist in driving ongoing engagement and viewership, and showcasing extra of your clips.
After all, you need to be certain your linked clips truly do relate to one another, in any other case you could possibly find yourself annoying your viewers by linking to unrelated content material. But it surely’s an excellent choice, which could possibly be a helpful addition to your Reels technique.
Instagram says that Reels linking is being rolled out to all customers from at present.
