Outfront Media has named Nick Brien as its everlasting chief govt (CEO).
Brien, who has been on the helm of the out-of-home (OOH) enterprise on an interim foundation since February, stepped in following the retirement of its longtime CEO, Jeremy Male, on the finish of 2024.
The brand new CEO beforehand led advert platform Amobee. Earlier than that, he was U.S. CEO for companies together with McCann Worldgroup, iCrossing, and Dentsu.
“Together with his deep business data and confirmed observe file, we’re assured he’s the appropriate chief to speed up the corporate’s progress and transformation,” stated Michael Dominguez, chair of the board at Outfront.
“I’m honored to steer Outfront Media into its subsequent chapter of progress and innovation, as we strengthen our position as a priceless accomplice to the world’s main manufacturers and companies,” stated Brien in a press launch. He stated he would concentrate on modernizing the corporate’s operations and investing in new tech to “unlock progress and create lasting shareholder worth.”
Dovetailing with Brien’s appointment, the corporate has added two govt members to its board: Michael Barrett, CEO of adtech firm Magnite, and Nicolle Pangis, Netflix’s vp of promoting for North America.
Collectively, Pangis and Barrett will provide steering on all the things from stock planning techniques to gross sales processes.
Altering of the guard
Outfront’s management and board updates come weeks after it reorganized its senior gross sales management staff.
At first of August, Jim Norton was appointed as chief income officer (CRO) of enterprise gross sales; Mark Bonanni was promoted to CRO of economic gross sales; and Brad Alperin named head of brand name options.
Outfront Media’s Q2 revenues clocked in at $460.2 million in June, down 3.6% year-on-year. Nonetheless, this determine was flat as soon as the divestiture of its Canadian enterprise (bought in 2024 as a part of a shift to double down on U.S. markets) was taken under consideration.
