CBS Mornings completed the week of August 18 as the one morning present with good points in each complete viewers and the Adults 25-54 demo. In the meantime, NBC Information’ At this time was the one broadcast to see unfavourable motion throughout the board.
After GMA and At this time had been separated by fewer than 20,000 viewers final week, GMA prolonged its lead in complete viewers. George Stephanopoulos was in for the total week. Robin Roberts was out beginning on Wednesday, and Michael Strahan was absent on Friday. Over at At this time, Savannah Guthrie was out on Thursday and Friday.
Based on live-plus-same-day knowledge from Nielsen, GMA averaged 2.565 million complete viewers and 446,000 viewers within the A25-54 demo for the week of August 18. In comparison with the earlier week, ABC Information’ morning present elevated by +3% in complete viewers however remained flat within the demo. Taking a look at its efficiency to the identical week in 2024 (August 19), GMA was flat in complete viewers and down -2% within the demo.
At this time was No. 1 within the demo and remained in second place in complete viewers with 517,000 and a pair of.382 million viewers, respectively, for the just-concluded week. The printed skilled declines of -4% in complete viewers and -5% within the demo in comparison with the earlier week—the one morning present to register declines in each classes. Taking a look at the way it carried out throughout the identical week in 2024, At this time was down by -5% in complete viewers and -15% within the demo.
Lastly, the one morning present with across-the-board progress was CBS Mornings, which had 1.693 million complete viewers and 309,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was up +1% in complete viewers and +9% within the demo. Throughout the identical interval in 2024, CBS Mornings skilled a -10% decline in complete viewers and the demo.
ABC NBC CBS • Whole Viewers: 2,565,000 2,382,000 1,693,000 • A25-54: 446,000 517,000 309,000
Supply: The Nielsen Firm, NTI Whole Viewers, Adults 25-54 and Adults 18-49 Stay+SD Present Week (w/o 8/18/25), Earlier Week (w/o 8/11/25) and Yr-In the past Week (w/o 8/19/24). Most Present Knowledge Stream: 2024-2025 Season (9/23/24-8/24/25) and 2023-2024 Season (9/25/23-8/25/24). Starting 8/31/20, nationwide scores additionally embody Out of House (OOH) viewing. Averages primarily based on common telecasts.
