Amazon’s vp of world video promoting, Krishan Bhatia, is leaving the corporate, based on Amazon.
The corporate mentioned in an announcement, “Krishan Bhatia has made the choice to go away Amazon. We’re grateful for his contributions to the Amazon Advertisements group, and we want him effectively in his future endeavors.”
An Amazon spokesperson declined to remark additional relating to particulars of Bhatia’s final day and whether or not Amazon had a substitute lined up.
A veteran of NBCUniversal, Bhatia had solely been at Amazon since April 2024, taking over an expansive, newly-created function that included Prime Video advertisements technique, go-to-market, and gross sales, ADWEEK reported on the time.
Over the previous yr, Amazon has expanded on its video advert codecs, introducing new shoppable advert codecs in Might 2024 and touting their success with purchasers like Duracell. The corporate additionally expanded its Store the Present format this April throughout extra content material on Prime. In its most up-to-date upfront, Amazon touted a scaled-up stay sports activities providing, the place the NBA helped present incremental quantity progress.
Bhatia is a longtime TV exec, who had been at Comcast since 2005 and matriculated to NBCU in 2011 after it was acquired by the web service supplier. In 2021, then-NBCU advertisements chief Linda Yaccarino promoted Bhatia, who served as NBCUniversal’s president and chief enterprise officer, world promoting and partnerships, earlier than shifting to Amazon in 2024.
