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    Home»Social Ads»MSNBC Grows in Total Day Demo
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    MSNBC Grows in Total Day Demo

    steamymarketing_jyqpv8By steamymarketing_jyqpv8September 9, 2025No Comments4 Mins Read
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    Major Events Give Cable a Double-Digit Boost
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    That is TVNewser’s fundamental cable community ranker and cable information report for the week of August 25, 2025.

    MSNBC was the one community with any progress in both of the 2 measured classes, with positive factors within the whole day Adults 25-54 demo. Outdoors of that, it joined its fellow cable networks in registering declines in primetime with whole viewers and the demo, in addition to throughout whole day with whole viewers. The week main as much as the Labor Day vacation and the weekend previous it are sometimes durations of low viewership, as individuals are having fun with the shut of the unofficial summer season season. 

    NETWORKS:

    Based on Nielsen stay plus same-day information for the week of August 25, Fox Information averaged 2.081 million whole viewers and 218,000 A25-54 viewers throughout primetime. The community was down -14% in whole viewers and -13% within the demo in comparison with the week prior (the week starting August 18). 

    Fox Information averaged 1.383 million whole viewers and 151,000 A25-54 viewers in whole day viewing. Based mostly on its common in these measurements from the earlier week, it was additionally down -9% in whole viewers and -12% within the demo.

    Fox Information remained in first and moved as much as second place in whole primetime and demo viewers, respectively. Throughout whole day, it remained in first place in whole viewers and was within the No. place 2 within the whole day demo.

    MSNBC, in primetime, averaged 738,000 whole viewers and 67,000 viewers within the A25-54 demo for the week that simply concluded. The community skilled an -8% loss in whole viewers and a -14% loss within the demo in comparison with its common the week prior throughout primetime. 

    Throughout whole day, MSNBC averaged 494,000 whole viewers and 47,000 demo viewers. This represented a -4% drop in whole viewers, however it noticed a +4% acquire within the demo (the one community with any constructive momentum) in comparison with the community’s common the week prior.

    Amongst all fundamental cable networks, MSNBC remained in third place in whole primetime viewers and at No. 17 within the demo. Throughout whole day, it additionally remained in third place in whole viewers and moved as much as thirteenth place within the whole day demo. 

    CNN averaged 362,000 whole primetime viewers and 69,000 A25-54 viewers within the demo throughout primetime for the week of August 25. It was down -18% in whole viewers and -7% within the demo in comparison with the earlier week. 

    In whole day, the community had 314,000 whole viewers and 50,000 viewers within the demo. This resulted in an -8% loss in whole viewers and a -6% loss within the demo throughout this daypart.

    Amongst all cable networks, CNN fell from sixth to eleventh place in whole viewers and completed within the No. 16 place within the demo throughout primetime. Throughout whole day, it remained in fourth place in whole viewers and at No. 11 within the demo. 

    When these networks’ efficiency throughout the identical interval a 12 months in the past:

    • Throughout primetime, Fox Information was down -10% in whole viewers and -24% within the A25-54 demo. Throughout whole day, the community was flat in whole viewers and down -16% within the demo.
    • In primetime, MSNBC was down -43% in whole viewers and -53% within the demo. Throughout whole day, the community was down -42% in whole viewers and -47% within the demo.
    • In primetime, CNN declined by -65% in whole viewers and the demo. Throughout whole day, it noticed losses of -43% in whole viewers and -50% within the demo.

    PROGRAMMING:

    Fox Information had 14 out of the 15 spots of the most-watched cable information reveals of the week, with The 5 on high with 3.435 million whole viewers at 5 p.m. ET. MSNBC’s The Rachel Maddow Present, airing at 9 p.m. ET on Mondays, was within the No. 10 place with 1.850 million whole viewers. 

    The 5 remained in first place within the Adults 25-54 demo, averaging 311,000 viewers at 5 p.m. ET. As soon as once more, Fox Information held 14 out of the 15 high spots within the demo, with The Rachel Maddow Present airing on Mondays at 9 p.m. ET taking the No. 13 spot with 162,000 demo viewers.

    Prime Time

    Fox Information MSNBC CNN • Whole Viewers: 2,081,000 738,000   362,000 • A25-54: 218,000 67,000   69,000

    Whole Day

    Fox Information MSNBC CNN • Whole Viewers: 1,383,000 494,000   314,000 • A25-54: 151,000 47,000   50,000

    Week 8-25-25 P25-54 Cable Ranker by Adweek

    Day Demo Grows MSNBC Total
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