International advertising company Incubeta introduced Tuesday that it was buying consultancy RocketSource because it expands its human-centered synthetic intelligence choices.
The deal will see the digital knowledge consultancy absolutely built-in inside the company, with RocketSource co-founders Jonathan Greene and Steven Kiger becoming a member of Incubeta.
The acquisition strengthens Incubeta’s potential to ship measurable, performance-driven advertising outcomes by combining machine and behavioral logic with confirmed frameworks.
With RocketSource within the fold, Incubeta’s purchasers acquire a brand new breed of AI-driven options and workflows that merge its advertising efficiency prowess with RocketSource’s behavioral science data and agentic AI-powered advertising options.
Additionally they acquire entry to StoryVesting, RocketSource’s proprietary framework, aligning buyer experiences by way of highly effective storytelling to ship smarter, human-centered advertising at scale.
Lastly, the mix will allow exact viewers identification, activation, and measurement throughout complicated datasets, with data-as-a-service offering full-funnel attribution, advertising return-on-investment evaluation, and predictive analytics.
“Advertising and marketing leaders must ship near-term outcomes whereas pivoting to adaptive, AI-driven automation,” Incubeta group CEO Jacques van Niekerk stated in an announcement. “This acquisition is a key pillar of our technique to assist our purchasers outperform, equipping them with AI options that break down silos, unlock richer buyer insights, ship speedy outcomes, and set them up for generative progress.”
Greene added, “RocketSource and Incubeta share a imaginative and prescient for constructing human-centered AI, the place behavioral science and technical precision come collectively to drive actual advertising efficiency.”
And Incubeta CEO, Americas Alex Langshur stated, “This acquisition differentiates Incubeta by accelerating our potential to ship superior AI options at a time when many opponents are nonetheless growing their methods. It considerably enhances our AI maturity, serving to advertising leaders harness AI not simply to maintain tempo, however to outperform.”
