On this episode of Courageous Commerce, Rachel Tipograph and Sarah Hofstetter sit down with Caroline Goodner, founder and CEO of OrganiCare, the corporate behind FemiClear.
With deep expertise launching and scaling health-focused client manufacturers, Caroline shares how she has constructed a enterprise that addresses ignored however extremely frequent ladies’s well being points.
From vaginal well being to product regulation, Caroline opens up concerning the distinctive challenges and rewards of making options in a class that has lengthy been underserved.
She shares how OrganiCare earns shelf area, engages on social, and educates customers about decisions they didn’t know they’d. Caroline additionally displays on the non-public resolution that reshaped her strategy to management and stability.
Key Takeaways:
Innovation by means of Training: Caroline explains how OrganiCare leverages digital platforms like TikTok to tell customers and drive consciousness in a regulated, typically misunderstood class.
Retail and Client Alignment: By providing science-backed, pure merchandise that remedy actual issues, OrganiCare has been in a position to scale rapidly in brick-and-mortar retail.
Bravery in Enterprise and Life: Caroline shares the daring private option to step again from a previous enterprise to deal with household, and the way that formed her management journey going ahead.
