After practically 20 years of constructing manufacturers for corporations, Katie Klumper determined it was time to create certainly one of her personal. The company veteran and founding father of IPG’s CMO consultancy Black Glass noticed a niche in a market that she felt wanted somewhat disruption.
“The recent sauce class was ripe for reinvention,” recollects Klumper, who based her condiment sauce model Smaak in 2020. On the subject of spicing up meals, Tabasco, Frank’s Pink Sizzling, and Sriracha are often the one gamers on restaurant tables. She had a unique concept: taste first, bolstered by warmth. “I actually needed to do one thing by myself and work out the place I needed to make my mark,” she stated.
