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    Home»Social Ads»Post-Labor Day Gains for ABC News, NBC News
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    Post-Labor Day Gains for ABC News, NBC News

    steamymarketing_jyqpv8By steamymarketing_jyqpv8September 10, 2025No Comments3 Mins Read
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    CBS Down in Total Viewers and Demo
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    ABC World Information Tonight and NBC Nightly Information posted Labor Day weekend good points in complete viewers and the Adults 25-54 demographic, whereas CBS Night Information fell in each measured classes throughout the first week of September.

    NBC Nightly Information bounced again strongly within the advertiser-coveted demo with a double-digit bounce from the earlier week. This was its greatest displaying for the reason that week of July 14, and it closed the hole with WNT, as the 2 newscasts had been separated by solely 73,000 demo viewers.

    Be aware: The weekly averages of ABC Information, NBC Information, and CBS Information are primarily based on totally different durations: ABC Information’ and NBC Information’ averages are primarily based on three days (Tuesday by means of Thursday, and Tuesday, Wednesday, and Friday, respectively), whereas CBS Information’ averages are primarily based on 4 days (Tuesday by means of Friday). Thursday’s (Sept. 4, 2025) NBC Nightly Information was retitled to NBC Nitely Information, and Friday’s (Sept. 5, 2025) ABC World Information Tonight broadcast was retitled to WNT-ABC, as a result of Nationwide Soccer League. All three broadcasts had been coded as specials as a result of Labor Day vacation Friday (Sept. 1, 2025). These broadcasts had been excluded from the weekly and season averages.

    In accordance with live-plus-same-day information from Nielsen, ABC World Information Tonight With David Muir averaged 7.188 million complete viewers and 893,000 Adults 25-54 demo viewers for the week of Sept. 1. These had been good points of two% in complete viewers and within the demo in comparison with the earlier week. Taking a look at its efficiency in the identical week in 2024 (the week starting Sept. 2), WNT was up 3% in complete viewers however down 2% within the demo.

    In second place in complete viewers and the demo was NBC Nightly Information With Tom Llamas, averaging 5.631 million and 820,000 viewers, respectively. The printed was up 6% in complete viewers and 20% within the Adults 25-54 demo. When evaluating its efficiency to the identical week a yr in the past, Nightly Information fell by 2% in complete viewers and three% within the demo.

    CBS Night Information had 3.708 million complete viewers and 515,000 viewers within the demo for the week of Sept. 1. The printed was down 5% in complete viewers and fell by double-digits, 14%, within the demo in comparison with the earlier week. Its year-ago week numbers noticed the newscast decline by 14% in complete viewers and the demo. It was the one night newscast to register double-digit declines in both of the 2 comparisons.

    ABC NBC CBS • Whole Viewers: 7,188,000 5,631,000   3,708,000 • A25-54: 893,000 820,000   515,000

    Supply: The Nielsen Firm, NTI Whole Viewers, Adults 25-54 and Adults 18-49 Stay + SD Present Week (w/o 9/1/25), Earlier Week (w/o 8/25/25) and Yr-In the past Week (w/o 9/2/24). Most Present Information Stream: 2024-2025 Season (9/23/24 – 9/7/25) and 2023-2024 Season (9/25/23 – 9/8/24). Nielsen scores for ABC, NBC and CBS embrace extra airings in choose markets. Starting 8/31/20, nationwide scores additionally embrace Out of Residence (OOH) viewing. Averages primarily based on common telecasts.

    ABC Day Gains NBC News PostLabor
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