The three morning reveals began the primary week of September the identical manner they ended the ultimate week of August, experiencing no week-to-week declines in whole viewers and the Adults 25-through-54 demographic.
The post-Labor Day vacation week primarily labored in NBC Information’ favor, as Immediately landed in first place in each measured classes. Buoyed by the kickoff of the Nationwide Soccer League season Thursday evening and the return of Sheinelle Jones after an extended absence, viewers tuned in to Immediately, serving to it end the week on a powerful be aware and above its time-slot rival within the whole viewers section.
NOTE: All three morning reveals have been retitled Monday, Sept. 1, with Good Morning America coded as specials as a result of Labor Day vacation. These particular telecasts have been excluded from the weekly and season averages. ABC, CBS, and NBC’s weekly averages are primarily based on 4 days (Tuesday by way of Friday).
In accordance with live-plus-same-day knowledge from Nielsen, GMA averaged 2.589 million whole viewers and 480,000 viewers within the Adults 25-through-54 demo for the week of Sept. 1. In comparison with the earlier week, ABC Information’ morning present was up in whole viewers by 1% and by 3% within the demo. its efficiency in the identical week in 2024 (Sept. 2), GMA was up 2% in whole viewers and 12% within the demo—the one morning present with positive aspects in both of the measured classes on this year-over-year comparability.
Immediately completed in first place in whole viewers and within the demo, with 2.607 million and 620,000 viewers, respectively, for the just-concluded week. The printed skilled positive aspects of 6% in whole viewers and 9% within the demo in comparison with the earlier week. the way it carried out throughout the identical week in 2024, Immediately was flat in whole viewers and down 6% within the demo.
Lastly, CBS Mornings had 1.793 million whole viewers and 311,000 viewers within the Adults 25-through-54 demo. In comparison with the earlier week, CBS Information’ morning present was additionally up 4% in whole viewers and 1% within the demo. Throughout the identical interval in 2024, CBS Mornings skilled a ten% decline in whole viewers and an 18% decline within the demo, making it the one present with double-digit losses inside this comparability.
ABC NBC CBS • Complete Viewers: 2,589,000 2,607,000 1,793,000 • A25-54: 480,000 620,000 311,000
Supply: The Nielsen Firm, NTI Complete Viewers, Adults 25-54 and Adults 18-49 Reside+SD Present Week (w/o 9/1/25), Earlier Week (w/o 8/25/25) and Yr-In the past Week (w/o 9/2/24). Most Present Knowledge Stream: 2024-2025 Season (9/23/24-9/7/25) and 2023-2024 Season (9/25/23-9/8/24). Starting 8/31/20, nationwide rankings additionally embody Out of House (OOH) viewing. Averages primarily based on common telecasts.
