Ahrefs has acquired Detailed.com and the Detailed search engine optimization Extension, bringing a broadly used on-page auditing instrument and its viewers below the Ahrefs umbrella.
As a part of the deal, Detailed founder Glen Allsopp is becoming a member of Ahrefs full-time to work on advertising technique, analysis, and product.
What’s Included
The acquisition covers the Detailed web site and its browser extension, together with a number of smaller domains and extensions.
Launched in 2020, Detailed.com is understood for long-form, data-driven search engine optimization analysis and practitioner suggestions (together with its evaluation of how a small variety of firms function massive networks of rating websites). Over the previous 12 months, Detailed.com recorded 970,000 distinctive guests.
The Detailed search engine optimization Extension stories over 450,000 weekly customers on Chrome and roughly 7,000 on Firefox.
The extension hastens page-level checks search engine optimization professionals carry out throughout audits and aggressive critiques by surfacing title and meta tags, heading construction, robots directives, and schema markup in a single panel.
It additionally provides choices for highlighting nofollow hyperlinks, inspecting hreflang, viewing standing codes, extracting Individuals Additionally Ask outcomes, switching the person agent to Googlebot, and leaping the present URL into well-liked analysis instruments for deeper evaluation.
What Modifications For Extension Customers
Allsopp advised SEJ that the extension and all present performance will stay free for all customers.
If premium capabilities are ever added sooner or later, they might be additions quite than transferring present options behind a paywall. There aren’t any present plans to introduce paid tiers.
On branding and distribution, the extension will preserve the Detailed search engine optimization Extension title. Detailed will function as “Detailed, an Ahrefs model.”
Customers don’t have to take any motion, and updates will proceed as regular via present Chrome and Firefox listings.
Assertion From Glen Allsopp
Allsopp advised Search Engine Journal:
“At a time when a lot is going on in search engine optimization and digital advertising as a complete, I wish to be on the forefront of the work that helps firms attain extra of their audience. Ahrefs gives instruments, information and insights I’ve utilized in my very own enterprise for years, so to be becoming a member of the workforce behind that’s actually thrilling.”
Monetary phrases weren’t disclosed.
Trying Forward
The transfer provides a high-usage browser utility and a research-driven content material model to Ahrefs’ portfolio.
If Ahrefs integrates or expands the extension’s capabilities over time, practitioners might see quicker iteration on options that help day-to-day website audits, on-page critiques, and aggressive evaluation.
Featured Picture: Screenshot from Detailed.com, September 2025.
