At the moment, Nielsen and Warner Bros. Discovery (WBD) introduced a brand new multi-year measurement deal, protecting measurement for all of WBD platforms. This new deal expands the partnership between the 2 firms because the media conglomerate good points key huge knowledge and superior viewers capabilities.
WBD will proceed to make use of Nielsen’s huge knowledge + panel providing as forex for its advert gross sales transactions, together with its upfronts and past. It’ll additionally tackle new providers in 2026, tapping into the measurement firm’s superior viewers capabilities.
“From streaming to linear and dwell to on demand, we give Warner Bros. Discovery the info they should develop their enterprise,” Nielsen CEO Karthik Rao stated in an announcement. “We’re thrilled to increase our partnership in order that we will ship correct knowledge for Warner Bros. Discovery and our mutual promoting shoppers.”
WBD’s advert gross sales leaders beforehand instructed ADWEEK that the firm is measurement-agnostic, assembly shoppers on no matter forex they wish to transact in.
In an announcement, David Porter, head of advert gross sales knowledge, insights, and analysis at Warner Bros. Discovery, famous the corporate’s precedence is offering shoppers with dependable instruments and insights to maximise their marketing campaign effectiveness.
“Because the trade continues to speed up forex innovation and optionality throughout {the marketplace}, Nielsen’s sturdy measurement capabilities will ship our companions smarter knowledge and options to raised seize efficiency and viewership throughout all screens, additional optimizing the affect of their advert spend and stock,” Porter stated.
Nielsen’s huge knowledge + panel nationwide TV measurement combines the agency’s panel measurement with knowledge from cable, satellite tv for pc set-top containers, and good TVs throughout 45 million households and 75 million gadgets. Earlier this yr, the Media Ranking Council (MRC) introduced that it was accrediting Nielsen’s providing for nationwide TV measurement, marking the primary time the group had accredited a hybrid panel/big-data product that’s inclusive of person-level estimates.
Though Nielsen’s panel + huge knowledge product skilled consistency points in its first yr as Nielsen’s formally endorsed forex, a number of consumers beforehand instructed ADWEEK, the corporate stays the market chief in forex and measurement.
