Stagwell is addressing backlash after a leaked analysis deck revealed the holding firm performed notion testing on behalf of Israel’s Ministry of International Affairs.
A Stagwell spokesperson informed ADWEEK that the work was performed by “a small staff” and emphasised that its businesses function “throughout the political and subject spectrum.” They didn’t verify whether or not Stagwell will proceed its work with the Israeli authorities.
The analysis, first revealed on Friday by investigative outlet Drop Website, included suggestions for messaging aimed to rehabilitate Israel’s world picture amid the battle in Gaza. In keeping with the paperwork, the analysis examined viewers responses to messaging round terrorism, emotional storytelling, and identity-based appeals for greater than 13,000 folks in 13 international locations.
