Eos Merchandise has promoted chief advertising and innovation officer Soyoung Kang to the newly created position of president.
In her new place, she’ll proceed to supervise advertising, innovation, and ecommerce, whereas additionally assuming expanded accountability for the corporate’s industrial technique, enterprise efficiency, and P&L progress and profitability
From challenger to Gen Z fave
The marketer first joined Eos in 2018 and has spent the previous seven years turning the non-public care model right into a millennial and Gen Z staple by way of social-first advertising campaigns.
When she joined, Eos was a small challenger model that offered one key product—a colourful, spherical lip balm. Now, the enterprise sells skincare, magnificence, and shaving merchandise.
Notable campaigns embody “Bless Your F*ing Cooch”, a limited-edition line in collaboration with company Mischief @ No Fastened Handle that was born from a TikTok video, and its sister-themed Tremendous Bowl debut “Harshest Critic.”
Soyoung’s promotion follows 14 consecutive quarters of double-digit retail gross sales progress for the enterprise.
“Soyoung has been instrumental in shaping Eos into the cultural powerhouse and industrial success it’s immediately,” mentioned Jonathan Teller, founder and chief government of Eos Merchandise. “She spearheaded our enlargement into the physique care class, now the core of our enterprise. Her strategic imaginative and prescient, disruptive creativity, and industrial acumen make her the perfect chief for our subsequent section of progress.”
Kang added: “Eos has at all times been a model that dares to disrupt whereas placing the buyer first. It’s an honor to guide into this subsequent chapter as we proceed to push boundaries, construct group, and drive sustainable, worthwhile progress by way of innovation, creativity, and industrial excellence.”
