KFC U.S. has appointed Melissa Money as its chief advertising officer.
Money joins from rival fried hen chain Wingstop, the place she has been for 3 years, most lately as senior vp and chief model officer.
The marketer will report back to KFC U.S. president Catherine Tan-Gillespie, who till April 2025 held the CMO title herself.
KFC’s ‘Comeback Period’
In her new place, Money will oversee model technique, calendar, meals innovation, built-in advertising, media and communications, client insights and analytics, and ecommerce advertising for the Yum! Manufacturers enterprise.
“Melissa’s fame as an genuine storyteller, motivating changemaker, builder of high-performing groups, and champion of creativity makes her the perfect particular person to steer our advertising perform—a essential driving power behind our comeback plan to drive distinction and development in a aggressive market,” mentioned Tan-Gillespie.
KFC declared its Comeback Period in July with a marketing campaign centered on worth and fronted by a serious-looking Colonel Sanders.
The model reported a 5% drop in U.S. same-store gross sales for the three months to August.
Money’s hiring dovetails with different management appointments at KFC, together with Tiffany Furman being named chief development officer.
