Nike’s “Simply Do It” is likely one of the most iconic advertising taglines of all time. Just lately, the model made waves by subverting it, turning its well-known slogan right into a query: “Why Do It?”
The “Why Do It?” marketing campaign has a selected audience: Gen Z. Whereas older generations grew up with Nike’s 37-year-old tagline, watching advertisements with legendary athletes like Michael Jordan and Serena Williams, youthful folks could not perceive the facility and resonance of “Simply Do It” in the identical approach.
Gen Z have been known as the “anxious technology,” with some afraid to strive in any respect, based on Nike chief advertising officer Nicole Graham. Nike’s new advert reveals athletes within the second of threat, after they select to take that first step towards greatness.
The marketing campaign comes in the course of Nike’s enterprise transformation, because the model tries to regain its cultural relevance and inventive edge. To reclaim its place on the high, Nike has to reply “Why Do It?” for a brand new technology of followers.
On this episode of Adspeak, ADWEEK creativity editor Brittaney Kiefer and government editor Alison Weissbrot unpack what’s behind Nike’s large transfer, the way it’s racing to win over Gen Z, and whether or not a model slogan nonetheless holds energy in at this time’s advertising panorama.
Take heed to Adspeak beneath.
