Native citations in search engine marketing are on-line mentions of your enterprise’s identify, tackle, and telephone quantity (NAP) on third-party web sites and directories.
These mentions assist Google confirm your enterprise’s legitimacy. In flip, you’ll get a pleasant increase in your visibility in native search outcomes and Google’s map pack.
Citations are available two kinds:
- Structured listings on enterprise directories and profile managers like Google Enterprise Profile, Yelp, and Fb
- Unstructured mentions in weblog posts, information articles, or native sponsorship pages
The important thing to efficient citations is NAP consistency—your enterprise info should be similar throughout all platforms. Even with out clickable hyperlinks, constant citations sign to Google that your enterprise is established and reliable.
Semrush’s Itemizing Administration instrument makes managing your enterprise itemizing a lot simpler. You possibly can audit your current itemizing in addition to distribute your enterprise info to 100+ directories.
