Sure, zero-click search site visitors is growing and now accounts for roughly 27.2% of search site visitors within the US, in comparison with 24.4% in March 2024 (in response to the State of Search Q1 report 2025).
It is because customers are discovering their solutions straight in search outcomes by AI Overviews, featured snippets, data panels, and different SERP options.
Zero-click searches happen when customers get their solutions straight from search engine outcomes pages with out clicking by to any web site. This pattern has grown as serps have prioritized person expertise by offering instant solutions.
This pattern presents each challenges and alternatives for entrepreneurs. Whereas it could possibly scale back web site site visitors, showing in AI overviews and different SERP options can enhance model visibility and belief. The secret is optimizing content material to seize these outstanding search positions.
