Stagwell has been having a tricky begin to September, as its controversial enterprise working with Israel’s international ministry made waves each throughout the holding firm and throughout the advertising and marketing trade.
Stagwell declined ADWEEK’s request for remark.
Right here’s what has occurred thus far:
Sept. 5 — Investigative outlet Drop Web site revealed a leaked deck displaying that Stagwell had been employed by Israel’s international ministry to check propaganda-style messaging within the U.S. and Europe. The analysis included surveys of greater than 13,000 individuals throughout 13 international locations and pattern movies geared toward shaping public opinion.
Sept. 12 — Stagwell executives advised ADWEEK that the challenge for Israel’s Ministry of Overseas Affairs was carried out by a specialised insights crew somewhat than its inventive or media businesses.
