It’s no secret: Late evening TV advert spend has been altering.
Amid the continued shift to streaming and shrinking scores, late evening linear advert spend has declined by about half among the many community broadcasters (ABC, NBC, CBS) during the last six years. In keeping with Guideline information, late evening linear advert spend went from $439 million in 2018 to $220.6 million in 2024.
Nevertheless, the medium nonetheless instructions a formidable sum, with advertiser integrations and doubtlessly viral clips bringing in further ROI. In truth, via the primary half of 2025, late evening TV advert spend is up 6.1%, coming in at $132.8
