How to Maximize Video Content Engagement on LinkedIn [Infographic]

Video is flourishing on LinkedIn. Video watch time rose 36% year-over-year in 2024, with short-form video creation rising at twice the speed of different publish codecs, whereas video posts are shared 20x greater than some other content material sort within the app.

Should you’re not using video inside your LinkedIn advertising method, you then’re not maximizing your alternatives, and with so many video creation choices now obtainable, together with generative AI video (this isn’t an endorsement of AI video, only a observe), it ought to, in any case, be in your radar if you happen to’re critically seeking to enhance your LinkedIn standing.

And the following pointers may additionally assist.

LinkedIn just lately shared an overview key video creation suggestions, primarily based on platform engagement traits, which may assist to information your video content material method.

Some invaluable notes, price conserving useful in your course of.