Chick-fil-A is opening a drinks-forward idea within the subsequent couple of months referred to as Daybright, in keeping with Nation’s Restaurant Information. The location seems to be in a former Chick-fil-A location in Hiram, Ga., about 30 miles from downtown Atlanta.
“Daybright is a brand new beverage-focused restaurant idea and is scheduled to open within the higher Atlanta space this fall,” an organization spokesperson mentioned in an announcement. “Daybright is dropped at you by Purple Wagon Ventures, LLC, which is a subsidiary of Chick-fil-A Inc. We sit up for sharing extra particulars sooner or later.”
QSR journal notes that Daybright might be its personal standalone enterprise and isn’t an offshoot of Chick-fil-A. The menu will supply meals, but it surely seemingly will not be gadgets from the favored hen chain. A Chick-fil-A rep advised QSR that Daybright will function specialty coffees, smoothies, cold-pressed juices, and meals — however didn’t go into element.
Purple Wagon Ventures was based in 2017 and serves virtually as Chick-fil-A’s entrepreneurial take a look at lab. The workforce there creates new ventures and ideas outdoors of the normal Chick-fil-A model.
In the meantime, a number of food-focused companies are attempting to capitalize on Gen Z’s love of distinctive, non-alcoholic drinks. McDonald’s opened a drinks-focused spin-off referred to as “CosMc’s” however closed it after two years in Could. A few of the drinks had been folded into restaurant menus. Taco Bell’s beverage-focused idea, Dwell Más Café, nonetheless, continues to be rising, with plans to open round two dozen areas within the subsequent few months.
Chick-fil-A has a complete of two,684 shops (55 company-owned and a pair of,629 franchised), per QSR.
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Chick-fil-A is opening a drinks-forward idea within the subsequent couple of months referred to as Daybright, in keeping with Nation’s Restaurant Information. The location seems to be in a former Chick-fil-A location in Hiram, Ga., about 30 miles from downtown Atlanta.
“Daybright is a brand new beverage-focused restaurant idea and is scheduled to open within the higher Atlanta space this fall,” an organization spokesperson mentioned in an announcement. “Daybright is dropped at you by Purple Wagon Ventures, LLC, which is a subsidiary of Chick-fil-A Inc. We sit up for sharing extra particulars sooner or later.”
QSR journal notes that Daybright might be its personal standalone enterprise and isn’t an offshoot of Chick-fil-A. The menu will supply meals, but it surely seemingly will not be gadgets from the favored hen chain. A Chick-fil-A rep advised QSR that Daybright will function specialty coffees, smoothies, cold-pressed juices, and meals — however didn’t go into element.
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