Minneapolis-based analysis and consultancy agency Magid is courting businesses with a brand new government rent: Alec Bardzik joins the agency as senior vp of name and company technique, a newly created function aimed toward increasing its presence on Madison Avenue.
Launched in 1957 with roots in native TV, Magid has grown right into a client insights agency offering market analysis and information to retail, leisure, journey, and CPG manufacturers. Its purchasers embrace Amazon, Planet Health, Vacation Inn, Campbell’s, Hershey’s, Dr Pepper, Mastercard, and Greatest Purchase.
Now, Magid sees businesses as a key progress space for its future, with potential “multi-million greenback upside,” mentioned chief advertising and marketing officer John Rood.
“The strain is on for businesses to ship each breakthrough artistic and measurable outcomes for his or her purchasers’ companies,” Bardzik informed ADWEEK.
Bardzik joins from BarkleyOKRP, the place he was senior vp of strategic intelligence. He has additionally held senior technique roles at The Great Firm and labored in Deloitte’s technique and operations consulting observe, with a deal with client packaged items and agribusiness.
In his new function, he’ll assist Magid’s company purchasers faucet into what the agency calls its “EmotionalDNA” information set, which captures insights from greater than 1 million respondents on client feelings, motivations, and behaviors on an ongoing foundation. Companies can use this information to speed up briefs, sharpen technique, and optimize workflows.
Magid additionally affords AI-powered instruments that assist businesses work extra effectively. For example, Collaborator Technique generates advertising and marketing technique briefs in minutes, and Collaborator Writer creates on-brand, long-form content material.
“We make the digestion of intelligence inputs and translation to a quick that really will get groups within the course they want go from weeks or days to minutes,” Bardzik mentioned.
He added: “We see this because the make or break of every day company life—we wish to make difficult and rewarding the norm and tedious and inefficient a relic.”
Magid’s push into the company house builds on its almost decade-long partnership with Horizon Media, which makes use of the agency’s EmotionalDNA information set to tell consumer campaigns.
“We’re actually pleased with our partnership with Horizon, which might serve its clientele with extra intel and assist them make higher selections, particularly with regards to class competitors and which companions to search out,” Rood mentioned.
Bardzik added that businesses immediately are anticipating instruments that assist them streamline workflows with out impeding their creativity.
“We not often converse to an company that isn’t in search of a method to speed up and strengthen the briefing course of throughout their purchasers, extra totally put AI to work, and never get within the methods of their technique and inventive groups,” he mentioned.
